ABU DHABI, United Arab Emirates , Sept. 15, 2022 /PRNewswire/ — e&, previously recognized as Etisalat Group, at this time introduced a multi-year strategic partnership with Abu Dhabi Motorsports Management, as a founding companion of FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX, the largest sporting occasion in the Middle East, bringing the finest in leisure and digital experiences for residents and motorsport fanatics alike.
As a founding companion for the signature occasion, e& will work carefully with Abu Dhabi Motorsports Management and Formula 1® in driving shopper engagement with digital experiences.
Since e&’s world transformation to a know-how and funding conglomerate earlier this 12 months, the firm has continued its journey with regular progress in creating revolutionary options utilizing next-generation applied sciences. This has created limitless potentialities constructed on connections, connectivity and collaboration. Through its specialised business pillars, the Group continues to carry extra energy, freedom and pleasure to its prospects, delivering know-how options that create and allow platforms for sensible connectivity, holistic digital experiences and leisure.
Hatem Dowidar, Group CEO, e&, mentioned: “These are exciting times for us and we are delighted to partner with the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the season finale and a world-renowned motorsports event that brings the best of global sport and entertainment to the UAE. Our multi-year strategic partnership with such a premium global brand offers us multiple opportunities to not only build new relationships and enhance customer experiences but also to seal our brand positioning as the global technology and investment conglomerate that digitally empowers societies.”
“Today, the country is a global destination of sports; given the world-class facilities and diverse landscape, the UAE and the emirate of Abu Dhabi will be more prevalent on the world’s sporting calendar. We are proud to be part of this global show alongside other reputed global brands, a next-generation, technology-driven sport appealing to a broad and ever-growing audience that resonates with the values of e& and its ambitions of transforming into a global technology and investment conglomerate. The event will give us an opportunity to explore possibilities that will elevate the visitor experience in the most innovative way at Formula 1 Etihad Airways Abu Dhabi Grand Prix.”
Saif Al Noaimi, CEO, Abu Dhabi Motorsports Management, mentioned: “We are proud and honored to announce e& as a founding partner to the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Having the world’s eyes on Abu Dhabi during Race Week, provides e& with an excellent platform for the brand to tell its global transformation story, as it grows and evolves. The 14th edition of the Abu Dhabi Grand Prix promises to be a fantastic event, with exceptional demand following last year’s record-breaking race weekend, we look forward to welcoming thousands of global F1® fans to Yas Island, we will once again create some unforgettable memories for visitors from around the world in front of our biggest ever crowds. We look forward to e& joining us on that journey.”
This 12 months’s race weekend takes place from November 17-20 at Yas Marina Circuit, with the 2022 F1® season-finale following an action-packed 4 days of leisure and racing motion. Fans can look ahead to the thrills of stay motion at Yas Marina Circuit, the fun-filled adventures of Yas Island and the iconic Yasalam After-Race Concerts at Etihad Park.
With the world’s largest motorsport stars heading to the iconic Yas Marina Circuit on Sunday twentieth November, followers can look ahead to an unimaginable spectacle as the F1® season involves an in depth later this 12 months in Abu Dhabi.
Photo: https://mma.prnewswire.com/media/1899689/Hatem_Dowidar__and_Saif_Al_Noaimi.jpg
Photo: https://mma.prnewswire.com/media/1899690/e_Abu_Dhabi_Motorsports_Management.jpg
SOURCE e&; Yas Marina Circuit
