The Estee Lauder Companies and NYKAA Announce BEAUTY&YOU Award Finalists

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Mumbai, Maharashtra, India:
 

The Estée Lauder Companies (ELC) and NYKAA, one in every of India’s main omnichannel magnificence and way of life retailers, are excited to announce the finalists for BEAUTY&YOU India. Created by ELC’s New Incubation Ventures and launched in partnership with NYKAA, BEAUTY&YOU India was launched in July 2022, with an goal to find, highlight, and propel the following technology of Indian magnificence manufacturers.

 

The program invited founders, innovators, and creators to use for the award and safe a possibility not only for funding but additionally for studying and mentorship by main business specialists. The program displays ELC and NYKAA’s joint dedication to have a optimistic affect on your entire magnificence ecosystem and shared want to gasoline the expansion of the Indian premium magnificence section by assembly the evolving wants and preferences of shoppers by delivering breakthrough and domestically related merchandise, experiences, and business fashions.

 

With over 300 entries from throughout 50 Indian cities, the applying pool included a large number of magnificence manufacturers throughout classes – skincare, hair care, perfume and coloration cosmetics. Some fascinating insights from the applying part:


  • Almost 50% of the candidates are skincare manufacturers
  • 95% of the candidates have a sustainability mission in place
  • 80% of candidates have a feminine founder as a part of the founding workforce
  • 25% of candidates are within the pre-launch “IMAGINE” class


 

Brand, product and advertising, and funding specialists from ELC and NYKAA reviewed your entire utility pool and shortlisted the ten most promising of manufacturers. The finalists symbolize quite a lot of ideas starting from breakthrough product innovation to re-imagining a centuries-old perfume custom to rising shopper classes resembling teen magnificence, males’s skincare and digital magnificence within the metaverse. 

IMAGINE (pre-launch companies)


  • Bahut Beauty LLP, Sonya Khubchandani de Castelbajac, Founder
  • House of Krifin, Samridhi Shoor, CEO
  • Ira Beauty, Sachi Chaudhary, Founder
  • Neural Hinge, Rahul Bose, Co-Founder & Chief Innovation Officer, Manisha Kohli, Co-Founder & Technical Director, and Smitaa Srivastava, Co-Founder & Creative Director
  • saab, Dr. Pooja Shah Talera



GROW (in-market companies)


 


  • AMARI, Harveen Bawa, Founder & CEO
  • Elitty Beauty, Vailina Tulsani, Co-Founder and CEO and Pranali Janbandhu, Co-Founder and CMO
  • Melblok, Karan Ratti, Founder, CEO & Chief Scientist
  • Skinvest, Divya Malpani, Founder & CEO
  • YAAN Man, Rahul Shah, Founder


 

Shana Randhava, Vice President, New Incubation Ventures, The Estée Lauder Companies notes, “In our first year, we are thrilled by the response of entrepreneurs from around the country. The 10 finalists selected represent a new generation of creative thinking and innovative business models.”

Anchit Nayar, CEO, E-commerce Beauty, Nykaa notes, “We are truly impressed by the diversity of ideas and business models submitted to this program. This demonstrates, yet again, that the beauty market in India is at a tipping point with an abundance of talent and potential waiting to be explored. True to its mission, BEAUTY&YOU has spotlighted some highly promising brands and bold entrepreneurs that are unafraid to break the mould of beauty and win consumers over. We are eager to see which of these ultimately emerge as winners of the debut program.”

From November 3 to November 8, 2022, the broader magnificence group may even be concerned within the decision-making course of and shall be invited to vote on their favorites by way of www.beautyandyouawards.com. 

On November 9, 2022, finalists will current their last firm presentation to the BEAUTY&YOU jury together with Katrina Kaif, Actor and Co-founder of Kay Beauty, Sabyasachi Mukherjee, Founder & CEO of Sabyasachi amongst many others who’ve dedicated their time and experience to this system. Winners shall be introduced at an awards ceremony on the night of November 9, 2022.

Website: www.beautyandyouawards.com

Instagram: @beautyandyouawards






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