SE2 Becomes Zinnia, Defining an Open Insurance Experience for Life and Annuities


TOPEKA, Kan., United States:

SE2, an Eldridge business and main life and annuity insurance know-how and providers firm, at this time introduced its evolution into Zinnia (“Zinnia” or the “Company”). Zinnia will ship purchasers a contemporary Open Insurance expertise and the instruments to reimagine how life and annuities are purchased, bought, serviced, and skilled.


At the center of Zinnia is a brand new system of document constructed on good contracts and digital ledger know-how that updates in real-time and will create a trusted ‘single source’ of data that may be distributed securely and successfully throughout your complete insurance ecosystem.


“At Zinnia, we want to take complexity and friction out of the experience our clients and their customers have today. Simplification is at the core of the changes we are making, and Open Insurance will enable the growth of our industry at a pace that reflects the real value that these products bring to the consumer,” stated Michele Trogni, Chief Executive Officer.


The life and annuities market is shifting, and shopper expectations have modified. Zinnia embraces this shift in the direction of digitization and strives to modernize the best way the trade has traditionally operated, enhancing how customers expertise life insurance and annuities.


Zinnia will proceed to supply TPA providers powered by a totally digital expertise incorporating hybrid origination and distribution instruments, buyer engagement capabilities, and pricing and buying and selling. These capabilities will interoperate seamlessly with its new system of document to create the Open Insurance market for life and annuities.


”Zinnia is about constructing a passionate tradition pushed to positively influence our trade via modern and transformative know-how options,” stated Brad Medd, Chief Technology Officer of Zinnia. “Fantastic experiences at every step of the end-to-end lifecycle are what we think should be expected and delivered.”


Open Insurance leverages the Company’s partnership with Digital Asset to construct a platform that’s oriented in the direction of remodeling the life and annuity trade, standardizing finest practices, and leveraging know-how to create efficiencies.


“The insurance industry is hungry for change and Zinnia is laser focused on delivering innovation,” stated Yuval Rooz, Co-Founder and CEO at Digital Asset. “We are excited for Zinnia to use Daml as the technology behind its new system of record. With Daml, Zinnia will be able to share real-time data updates across the insurance value chain, while keeping sensitive information private with the scalability necessary to support a growing digital marketplace.”


Ultimately, Zinnia is making life and annuities merchandise a greater deal for customers. Zinnia’s idea of Open Insurance allows decrease charges, making merchandise extra accessible and in flip, serving to extra customers obtain monetary safety.


Welcome to the period of Open Insurance.


About Zinnia

Zinnia, an Eldridge business combines a wealthy historical past of insurance experience and product capabilities to create simplified and digitized outcomes that ship higher worth and foster extra seamless, safe, and environment friendly experiences for carriers, advisors, customers, and reinsurers. The Company’s imaginative and prescient for Open Insurance empowers purchasers via intuitive know-how options that lower processing time, drive product innovation, and deliver new merchandise to market quicker, enabling extra folks to guard and enrich their monetary futures.


With over $100 billion in property underneath administration, Zinnia firms administer 2 million lively insurance policies on behalf of its 40+ purchasers. To study extra about Zinnia, please go to


About Eldridge

Eldridge invests in companies throughout the Insurance, Asset Management, Technology, Mobility, Sports & Gaming, Media & Music, Real Estate, and Consumer landscapes. The agency seeks to construct and develop companies led by confirmed administration groups which have demonstrated management and expertise to scale an enterprise. Eldridge is headquartered in Greenwich, Connecticut, with extra places of work in Beverly Hills, New York, and London. To study extra about Eldridge, please go to



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