Motilal Oswal Mobile App Campaign “Financial Mall”


Mumbai, May 17, 2022: Motilal Oswal Financial Services Ltd (MOFSL), India’s leading financial services company, has launched a new campaign to promote it’s mobile app which offers advice across different  asset classes like equity, F&O , insurance, mutual funds, PMS, commodity, currency etc.

The campaign is based on the insight that when it comes to financial investing, we are often mis-sold financial products that can be a misfit to our financial needs and offered compromised services in the name of discount. These all lead to confusion and, at times, result in a bad experience for customers. On the Motilal Oswal Investor App, you can use Motilal Oswal’s investment advice across various products and select the one that can fulfil your investment goals.

Speaking on the film, Adrija Das (Sr. Manager, Marketing, MOFSL) said, “Our aim is to make the Motilal Oswal Investing app the wealth manager for the retail investor and hence provide them advice on investing in a wide range of investment products. The ad campaign has a humorous tone that depicts a person’s issues when he or she wishes to invest and how Motilal Oswal’s advice can make a difference. The metaphor of shopping for the right outfit is used in the film to convey the message.”

“We enjoyed conceptualising and producing this fun campaign for the MO Investor App with Motilal Oswal Financial Services. We decided to deliver a very relatable message in a funny, metaphorical manner: why allow aggressive salesmen to push products onto you, when you can get tailored advice, customized to your needs?” said, Natasha Malpani Oswal, Founder, Boundless Media.