Banijay Brands Extends DEAL OR NO DEAL Licensing Rights to Global Lottery Company in 24 Markets Worldwide
ATLANTA, Oct. 10, 2022 /PRNewswire/ — Scientific Games has prolonged a long-term license partnership with Banijay Brands for fast scratch and digital lottery video games throughout 24 territories for the favored DEAL OR NO DEAL TV gameshow model. Scientific Games most not too long ago launched DEAL OR NO DEAL lottery video games in Canada, France, New Zealand and the U.S. The new settlement consists of these markets, with the addition of Australia, Austria, Azerbaijan, Belgium, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lithuania, Norway, Philippines, Poland, Portugal, Romania, Slovakia, Spain, and Switzerland.
Scientific Games’ longstanding relationship with Banijay Brands, the industrial arm of worldwide content material producer and distributor, Banijay, and the DEAL OR NO DEAL license spans 16 years and greater than 110 lottery video games globally up to now.
Lex Scott, Commercial Director for Banijay Brands, mentioned, “Banijay is home to some of the most recognizable brands on the planet, and we only work with the best partners to grow our IP beyond the screen. Scientific Games has long been a trusted collaborator for us, and the creative and innovative way it works with DEAL OR NO DEAL proves incredibly popular around the world.”
Scientific Games innovated an industry-first DEAL OR NO DEAL Linked Games lottery winners’ occasion in 2007, which despatched 100+ gamers from throughout the U.S. to Hollywood for a TV sport show-like expertise. Since then, Scientific Games has produced three thrilling DEAL OR NO DEAL winners’ occasions for greater than 230 lottery winners from throughout the U.S.
Scientific Games at present affords the world’s largest portfolio of lottery licensed properties that includes greater than 100 TV gameshow, popular culture, nostalgia, sports activities, and different leisure manufacturers.
Kyle Rogers, Vice President of North American Instant Products for Scientific Games, mentioned, “Working with the iconic DEAL OR NO DEAL TV gameshow brand to create the global lottery industry’s first linked instant game was just the beginning of Scientific Games’ successful journey with our Linked Games products. And now we look forward to a bright future for the brand in the lottery sector, particularly as retail and digital lottery channels converge. DEAL OR NO DEAL is the perfect brand for that path.”
Scientific Games gives retail and digital video games, know-how, analytics and companies to 130 lotteries in 50 international locations across the globe. The firm is the world’s largest on the spot video games creator, producer and companies supplier on the earth, with merchandise producing greater than 70% of worldwide on the spot sport retail gross sales.
Deal or No Deal TM & © 2002, 2022 Endemol Shine IP B.V.
© 2022 Scientific Games, LLC. All Rights Reserved.
About Scientific Games
Scientific Games is a world chief in retail and digital merchandise, know-how and companies that drive earnings for government-sponsored lottery and sports activities betting applications. From enterprise gaming platforms to thrilling leisure experiences and trailblazing retail and digital options, we elevate play day-after-day. We are {industry} pioneers in information analytics, retail options and that iLottery. Built on a basis of trusted partnerships since 1973, Scientific Games combines relentless innovation, efficiency and unwavering safety to responsibly propel the {industry} ahead. For extra info, go to scientificgames.com.
About Banijay Brands
Banijay Brands, a part of worldwide content material producer and distributor Banijay, controls the model licensing rights to a number of the most excessive profile and inventive IP on the earth. From leisure and scripted via to animation and sport reveals, Banijay’s numerous portfolio affords industrial alternatives in a number of classes. Banijay is house to over 120 manufacturing corporations throughout 22 territories, and a multi-genre catalogue boasting over 130,000 hours of authentic standout programming. With unrivalled industrial capabilities, Banijay Brands brings the group’s tales and types to life via shopper merchandise, dwell experiences and gaming. Banijay Brands represents a number of the greatest world manufacturers together with MasterChef, Black Mirror, Temptation Island, Peaky Blinders, Survivor, Mr Bean, Changing Rooms, Interior Design Masters, Simon’s Cat, Your Home Made Perfect, Your Garden Made Perfect, Deal or No Deal, The Inbetweeners, Big Brother, Sunday Brunch, Tipping Point, The Biggest Loser, Ready Steady Cook, Wipeout and Crystal Maze. Built on independence, artistic freedom, entrepreneurialism and industrial acumen, the corporate, launched in 2008, operates below the route of Chief Executive Officer, Marco Bassetti.
SOURCE Scientific Games LLC
