Hard Rock International to Honor ‘Save the Planet’ Motto as Part of Ongoing Partnership with World Wildlife Fund During Annual Earth Hour Movement


Hard Rock Hotels, Cafes and Casinos will participate by “going dark” for one hour on March 25, 2023

HOLLYWOOD, Fla., March 21, 2023 /PRNewswire/ — Hard Rock International is once again teaming up with global conservation leader World Wildlife Fund (WWF) for its annual Earth Hour movement, bringing the world-renowned brand’s “Save the Planet” motto to life. Hard Rock Hotels, Cafes and Casinos around the globe will participate on March 25, 2023, by “going dark” for one hour starting at 8:30 pm local property time. Guests at participating properties’ restaurants, bars, Rock Shops®, hotel rooms, lobbies and outdoor spaces will partake in the movement by engaging in fun, entertaining activities, without the use of electricity: from candle-lit dinners and acoustic musical performances to flame shows, cocktail promotions, and ROXITY Kids Club events.

WWF’s annual Earth Hour encourages countries, businesses, and iconic landmarks around the world to host events and switch off lights to build awareness for climate change action. Throughout the years, the Hard Rock International and WWF partnership has helped conserve more than 603,000 kilowatts to-date through the Earth Hour movement. In 2022, 114 Hotels, Cafes and Casinos spanning two dozen countries saved nearly 391,800 kilowatts of electricity – enough to power more than 1,500 outdoor concerts.

“It’s with great enthusiasm each year that Hard Rock partners with World Wildlife Fund for Earth Hour in support of its continued mission to protect the future of nature and create impact together,” said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International. “As one of our four founding mottos, Hard Rock is committed to “Save the Planet” and we’re thrilled to unite team members from all over the world for this worthy cause, while inspiring others for the good of the planet.”

Hard Rock continues to grow efforts to sustainably address waste, energy, and water, by driving operational improvements, engaging non-profit partners, and pursuing best practice collaborations with vendors. As part of an impact collaboration with global health leader Clean The World (CTW), participating Hard Rock Hotels will donate soap and bottled in-room amenities such as shampoo, conditioner, body wash and lotion to create sanitized hygiene kits crafted with recycled materials. Hard Rock and Seminole Gaming’s participation in Clean The World’s Hospitality Recycling program diverted 13,660 pounds of plastic waste and distributed approximately 66,370 bars of soap and 10,339 pounds of leftover soap through Hygiene Kits used in shelters, food pantries and disaster recovery organizations in the United States to date.

To learn more about Hard Rock’s mottos and Save the Planet commitment including partnership with WWF and CTW, please visit www.hardrock.com/living-our-mottos.aspx. Additional information on Hard Rock International can be found by visiting www.hardrock.com.

About Hard Rock®: 
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among top brands in this category. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock’s recognition by Forbes in the 2023 list of America’s Best Large Employers for the seventh year in a row, stands amongst other accolades by Forbes such as ranking amongst World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

SOURCE Hard Rock International

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