National, October 07, 2026: ASICS has released a new nature documentary, “Human Nature,” narrated by award-winning actor Sigourney Weaver, to highlight findings from its latest global research showing that people now spend 86% of their waking day not moving.
The documentary launch comes as ASICS issues what it calls the world’s first conservation warning for movement, with research indicating that 53% of adults are failing to meet recommended physical activity guidelines. The company projects that by 2035, this figure will rise to 56%, or an estimated 2.3 billion adults across the 31 countries studied.
Global study reveals movement decline
The research, which surveyed 34,000 people in 31 countries, found that 64% of respondents believe modern life makes it easy to spend an entire day barely moving. Nearly one in four (23%) have movement levels classified as “Endangered,” meaning they do less than 30 minutes of exercise per week, according to the Movement Conservation Status developed by ASICS and experts.
Young adults are particularly affected, with 57% of those aged 18–24 failing to meet recommended activity levels and 92% reporting negative consequences such as low mood, increased stress, and poor sleep.
Impact on mental wellbeing
The study links low movement to lower mental wellbeing. Those classified as “Endangered” in movement reported average State of Mind scores of 60 out of 100, compared to 71 for those classified as “Active.” They also reported feeling 23% less energised, 20% less composed, 17% less focused, and 16% more stressed.
Modern conveniences are cited as contributing factors, with 41% regularly completing errands online and 39% often socialising via phone or video. Among 18–24-year-olds, 41% use AI for tasks previously done themselves, the highest of any age group.
Small changes can make a difference
ASICS research suggests that just 15 minutes of movement can deliver a measurable uplift in mental state. David Raichlen, Professor of Biology and Anthropology at the University of Southern California, said, “We’ve built a world that makes movement optional. While that’s convenient, our bodies and minds still depend on regular movement to stay healthy. The encouraging thing is that it doesn’t take much to change: small, achievable moments of activity can make a real difference.”
Saurabh Sharma, Senior Director – Marketing, ASICS India, said the company’s “Sound Mind, Sound Body” philosophy is rooted in the belief that physical movement and mental wellbeing are deeply connected. “Even small moments of movement can make a difference, and that is what we want to encourage through our 15 Minutes to Thrive initiative this World Mental Health Day,” Sharma said.
Documentary explores modern habitats
“Human Nature” takes a playful approach to examining how modern environments—characterised by sofas, screens, and convenience—are changing the way people move. The film, narrated by Sigourney Weaver, aims to remind viewers that movement is fundamental to human nature.
ASICS, a Japanese sportswear brand, is encouraging people to participate in its “15 Minutes to Thrive” initiative and to join the ASICS Movement Conservationist community to promote movement for both body and mind.
Disclaimer: This article is based on a press release provided by the concerned organisation and has been edited for style and clarity with the assistance of AI tools. BusinessFortnight does not verify, endorse, or take responsibility for the claims, figures, or statements made in the original release.
