Kolkata, October 5, 2026: CERA Sanitaryware Ltd. has inaugurated a new company-owned CERA Style Studio in Kolkata, aiming to strengthen its presence in the eastern Indian market. The studio is located at Tirumala 22, Unit – 3A, 22 Topsia Road (East), Kolkata, West Bengal.
The inauguration was led by Dr. Vikram Somany, Chairman and Managing Director of CERA Sanitaryware Ltd., and Mrs. Deepshikha Khaitan, Vice Chairman and Joint Managing Director, in the presence of company officials, architects, interior designers, developers and channel partners.
Extensive product portfolio on display
The CERA Style Studio showcases a wide range of sanitaryware, faucets, wellness solutions, and other bathroom products. Collections from Senator, Cera Luxe, and CERA are featured together, offering consumers, architects, and interior designers an opportunity to experience the company’s products and designs in a dedicated retail environment.
Focus on eastern market growth
Dr. Vikram Somany said the launch marks an important step in strengthening CERA’s presence in Kolkata and bringing its complete portfolio closer to customers. He highlighted significant growth opportunities in the eastern market and reiterated the company’s commitment to investing in consumer experiences.
Mrs. Deepshikha Khaitan noted that the studio is designed as a space for architects, interior designers, and customers to imagine, experience, and create, with the full range of Senator, Cera Luxe, and CERA products available in one location.
Brand campaign and market strategy
The opening of the Kolkata studio coincides with CERA’s new brand campaign, “Your Moment of Cera,” featuring Bollywood actor Kriti Sanon. The campaign emphasizes the bathroom as a personal space for self-expression and relaxation.
According to the company, the new studio will allow consumers and design professionals to experience CERA’s products first-hand and explore possibilities for modern bathroom spaces.
Company background
CERA Sanitaryware Ltd., established in 1980, manufactures sanitaryware and faucets at its facility in Kadi, Gujarat, using advanced technologies such as 3D printing, robotic glazing, and high-pressure casting. Its portfolio also includes wellness products, tiles, kitchen sinks, vanity cabinets, mirrors, and construction chemicals.
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