Bengaluru, October 6, 2026: Sweet Karam Coffee, a South Indian food brand established in 2015, has commenced the second edition of its cultural initiative, The Big South Indian Festival, in Bengaluru. The event aims to showcase South India’s culinary and cultural traditions through an immersive experience for consumers and creators.
The Bengaluru chapter featured traditional flavours, music, games, and storytelling, with the goal of keeping South India’s cultural heritage accessible to new generations. The festival included the brand’s signature 4 PM Ritual, which combines one sweet, one karam (savoury snack), and a sip of filter coffee, brought to life through food, art, and shared experiences.
Interactive culinary experiences
Attendees participated in activities such as a laddu-making challenge, a live Kodubale-making station, and a creator challenge involving the davara-tumbler, where participants competed to pour coffee from the highest height. The event also featured Janaki Paati, described as the heart and soul of Sweet Karam Coffee, alongside Rakesh Raghunathan, food historian, MasterChef India judge, and the brand’s Culinary & Cultural Ambassador, who shared stories and food traditions central to the experience.
Expansion to other cities planned
The Bengaluru edition marks a step in Sweet Karam Coffee’s plan to develop The Big South Indian Festival into a multi-city event, with future editions scheduled for Mumbai, Hyderabad, and Delhi. The brand is also collaborating with other like-minded brands to expand the festival’s community reach.
Sweet Karam Coffee operates as a direct-to-consumer brand, offering traditional South Indian sweets, snacks, filter coffee, and regional favourites across India and internationally.
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