Bengaluru, October 6, 2026: Sweet Karam Coffee has launched the second edition of its cultural initiative, The Big South Indian Festival, in Bengaluru, aiming to showcase the region’s flavours, traditions, music, games and stories through an immersive experience for consumers and creators.
The event, which began in Bengaluru, is part of the brand’s effort to keep South India’s cultural heritage accessible to new generations. Sweet Karam Coffee, founded in 2015, is a direct-to-consumer food brand specialising in traditional South Indian sweets, snacks, filter coffee and regional favourites.
Festival highlights and activities
The festival featured Janaki Paati, described as the heart and soul of Sweet Karam Coffee, alongside Rakesh Raghunathan, food historian, MasterChef India judge and the brand’s Culinary & Cultural Ambassador. Both participated in bringing stories, traditions and food memories to life for attendees.
Signature experiences included the brand’s ‘4 PM Ritual’—serving one sweet, one karam and a sip of coffee—expressed through food, art and shared activities. Interactive elements comprised a laddu-making challenge, a live Kodubale-making station, and a creator challenge to see who could pour coffee the highest using the traditional davara-tumbler.
Expansion plans and collaborations
The Bengaluru edition marks the next step in Sweet Karam Coffee’s plan to expand the festival into a multi-city cultural property, with future editions scheduled for Mumbai, Hyderabad and Delhi. The brand is also collaborating with like-minded brands to broaden the festival’s community reach.
Sweet Karam Coffee is a modern Indian D2C food brand focused on traditional South Indian recipes, serving consumers across India and internationally.
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