New Delhi, October 6, 2026: FUJIFILM India has named actress Rashmika Mandanna as its brand ambassador for the Imaging Solutions business, covering Electronic Imaging, instax™ and Photo Imaging segments across the country.
The company said the appointment is part of its strategy to strengthen ties with younger consumers and expand the appeal of its photography products in India.
Mandanna to represent multiple product lines
Rashmika Mandanna, a prominent figure in Indian cinema, will represent FUJIFILM India’s Electronic Imaging, instax™ and Photo Imaging businesses nationwide. The company highlighted her popularity and personal connection to photography, noting that she is an instax™ user herself.
Mandanna said, “Photographs have always been special to me because they let us hold on to moments and feelings long after they have passed. As an instax™ user myself, I have always enjoyed the feeling of seeing a photograph come alive in my hands and being able to share it with someone. That is what makes my association with FUJIFILM India feel so natural, and I am excited to be part of its journey in bringing the joy of photography to many more people across India.”
Expanding reach to new audiences
FUJIFILM India’s Imaging Solutions portfolio includes digital cameras for enthusiasts and professionals, instax™ instant cameras and smartphone printers, QuickSnap™ cameras, binoculars, and photo printing solutions. The company said the partnership comes as consumers increasingly seek creative ways to turn digital moments into physical photographs.
Koji Wada, Managing Director of FUJIFILM India, said the company hopes to inspire a new generation to discover photography and further strengthen its connection with Indian consumers through this association. Arun Babu, Associate Director, Imaging Solutions Division, added that Mandanna’s popularity across generations makes the partnership particularly meaningful for the brand.
Initiatives to engage consumers
With Mandanna as brand ambassador, FUJIFILM India aims to boost awareness and engagement for its Imaging Solutions portfolio, building on its reputation in the imaging sector. The company continues to reach new audiences through initiatives such as the Fujifilm Spectrum tour, X-Space, and the House of Photography in Mumbai, offering opportunities for consumers to explore and engage with its imaging ecosystem.
FUJIFILM India Pvt. Ltd., a subsidiary of FUJIFILM Corporation, Japan, operates in Healthcare, Electronics, Business Innovation and Imaging segments, and was established in 2007.
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