- Licensing Expo to happen in-person August 10-12, 2021, on the Mandalay Bay Convention Center in Las Vegas, NV
- Brand Licensing Europe to run in-person November 17-19, 2021, on the ExCeL London within the United Kingdom
- Both occasions will profit from in-person and on-line experiences
SANTA MONICA, Calif., Dec. 10, 2020 (GLOBE NEWSWIRE) — Today, the Global Licensing Group, a division of Informa Markets and occasion organizers of main international occasions Licensing Expo and Brand Licensing Europe, is saying its 2021 dates and an progressive new occasion format.
Licensing Expo will happen stay and in-person on the Mandalay Bay Convention Center in Las Vegas, Nev on August 10-12. Accompanying the tradeshow is a web based occasion, which shall be held two weeks in a while August 24-25.
Brand Licensing Europe will happen stay and in-person at ExCeL London on November 17-19, 2021, with a web based occasion additionally following two weeks in a while November 30-December 1, 2021.
2020 has confirmed that the necessity to meet and join face-to-face is paramount, nevertheless the flexibleness and comfort of a web based occasion setting can also be helpful to the business of name licensing, significantly when it comes to fostering IP exploration, new connections and thought management. The shift to a multi-platform format will mix the very best elements of in-person and on-line to create an enhanced expertise for all individuals regardless of their circumstances or location. Supported by a strong on-line platform, exhibitors and guests can have entry earlier than, throughout and after the occasions to schedule and host conferences, take pleasure in on-demand content material and thought management and search and uncover the widest vary of properties obtainable for license wherever on this planet.
The Las Vegas and London occasions shall be organized in accordance with Informa’s AllSecure well being and security requirements designed to make sure all individuals can attend occasions safely and with confidence. AllSecure practices are comprised of learnings and best-practices from throughout the main commerce occasion firms world wide, in accordance with the World Health Organization (WHO) suggestions, to create bodily environments that meet business requirements for gathering.
“We truly understand the importance of relationships and in-person connections to the licensing industry and have therefore made the decision to move both events to a time later in the calendar year,” says Anna Knight, Vice President of the Global Licensing Group. “In addition, we have also seen a fantastic response to Licensing Week Virtual, which we ran in June, and October’s month-long celebration Festival of Licensing. Following consultation with many of our customers, we have decided to carry forward the successful elements of these virtual events and learnings from them to run alongside our in-person events in 2021 and beyond. Multi-platform events are definitely the future, and the combination of live and online offers no limits to global participation.”
“I know I’m not alone in eagerly anticipating the moment when we can all gather again in person, and this revised timeframe and hybrid solution for our industry’s two flagship gatherings will offer the best chance for that to happen soon and safely,” says Maura Regan, President, Licensing International, Global Licensing Group occasion sponsor. “While we certainly learned this year that nothing can replace actual face-to-face interaction, the unique value of virtual events is their global accessibility. This plan for the 2021 iterations of Licensing Expo and BLE will allow us to have the best of both worlds.”
About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing business’s main tradeshow organizer and media associate. Its mission is to offer licensing alternatives world wide by bringing manufacturers and merchandise collectively. The following occasions and info merchandise are produced for the licensing business by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, The Licensing Leadership Summit, License Global journal, License Global Daily E-News and The Licensing Mixtape podcast. Global Licensing Group occasions are sponsored by Licensing International.
About Licensing International:
Licensing International is the main commerce group for the worldwide licensing business. Licensing International’s mission is to foster the expansion and enlargement of licensing world wide, elevate the extent of professionalism for licensing practitioners, and create larger consciousness of the advantages of licensing to the business neighborhood at giant. Founded in 1985, Licensing International members in over 40 international locations take pleasure in entry to an array of advantages, together with intensive instructional programming and worldwide networking occasions. Visit LicensingInternational.org for extra info and to make the most of licensing’s definitive on-line useful resource.