rapidly growing from a Tier II city to a smart metro with a huge demographic of E-
com users. In-app analytics, brand feedback and on ground user data in Kolkata
have all pointed that there is a void in the market for an efficient, cost effective
delivery service in the Liquor segment. We have been able to capture 25% of the
market share in the first month of our operations in Kolkata.” Said Vivekanand
Balijepalli, Founder and CEO of Booozie.
Booozie has been offering premium delivery services at affordable and almost
negligible delivery fee, which seems to have got the customer’s nod. So how has
Booozie been able to achieve this, we asked Vivekanand.
He said” We have been very strategic in our selection of stores, optimising our rider
force, usage of technology to anticipate the trends, keeping retailer interests intact to
come up with a robust model that can be a plug and play in Bhubaneswar. This
coupled with sale of our in house FMCG products such as Packaged Drinking Water,
Club Soda, Tonic Water, Ginger Ale etc. and Snacks ensures the viability of the
model. I believe a BOOOZIE is one who enjoys a drink responsibly, smartly and
unapologetically. We want to ensure we provide this to our fellow BOOOZIE’s.”
This one-stop-shop for everything to do with liquor seems to be the need of the hour
in Bhubaneswar and for that matter all over the country.