BOB Financial launches its mobile app ‘bobcard’


Partners with IBM to create an elevated digital experience for customers – powered by cloud
 Simplifies rewards redemption, limit management, EMIs conversion, credit card bill payments
and more for its customers
 Launched record number of cobrand credit cards for Defence personnel, professionals like CA,
 Recently entered the One million club with double the rate of industry growth
MUMBAI, 28 th July 2022: BOB Financial Solutions Limited today announced the launch of its
credit card servicing mobile app, ‘bobcard’, to give its customers a one-stop solution to
manage their Bank of Baroda credit card services on the move. Designed in collaboration
with IBM, ‘bobcard’ is a smart digital platform that offers a battery saver dark-themed
interface that is pleasing to the eye, an attractive design and secured access with face ID,
fingerprint lock & PIN, and a smart eye feature that ensures the card details of customers
remain private.
To complement its faster-than-industry business growth and to delight its customers, the
leading card player’s new mobile servicing app ‘bobcard’ will provide customers with the
convenience to:
 Manage card usage limit
 Redeem reward points instantly
 Convert high-value transactions into Smart EMIs
 Pay credit card bills on time
Mr Shailendra Singh, MD & CEO, BOB Financial, said, “The app has been built as part of our
vision to be an impactful credit partner with strong tech infra. We’re already onboarding our
new customers through a digital-all process; it is a given that we make them have this
convenience of availing all card services digitally only with a few simple clicks on their
mobile phones, anytime, anywhere on the move. And the app offers enhanced security
which is our major commitment to our customers. The app is now available for both iOS &
Android users, and we are confident that this new tech delivery will add a lot of convenience
to our customers’ day-to-day lives.”
Mr Rishi Aurora, Senior Partner & FSS Sector Leader, IBM Consulting, India/ South Asia said,
“We’re thrilled to partner with BOB Financial on their digital transformation journey and
enable their commitment to implement sustainable business practices. The new digital
platform for Bank of Baroda credit card customers leverages our deep industry expertise
and is built on an open cloud-based scalable architecture with minimalistic design as its core
value proposition. The ‘bobcard’ app is powered by intelligent workflows at the backend to
deliver an engaging & secure user experience for the customers.”

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Customers can download ‘bobcard’ app from the App Store (iOS users)/ Google Play Store
(Android users), and start using after linking it with their registered mobile number.