ZEE Brand Works launched to leverage ingenious creativity and consumer understanding


Introduces new & innovative solutions for national outreach across TV & Digital

  • Promises mass reach & hyperlocal influence for brands

National, 28 th July 2022: Zee Entertainment Enterprises Limited (ZEEL), India’s leading media and
entertainment powerhouse, in an endeavor to further strengthen its creative offering for its clients
across all industries and categories, today introduced ZEE Brand Works.
With client-centricity at its core, the team at ZEE Brand Works aims to provide brands a holistic and wide
range of branding, sales augmentation, customer acquisition, new launches, content creation, influencer
and integration solutions. Backed by ZEE’s distinguished leadership and expertise across all Indian
markets and consumer cohorts, ZEE Brand Works offers brands and marketers an enhanced and direct
access to reach, connect and engage with the right audience through ZEE’s portfolio of TV channels in 11
languages, OTT platform ZEE5 and social media platforms.
Speaking about ZEE Brand Works, Mr. Rajiv Bakshi, Chief Operations Officer – Revenue, ZEE
Entertainment Enterprises Ltd. said, “Consumers are also increasingly rewarding authenticity and
personalization along with purpose-driven brand alignment. Forging a deep emotional connect and
occupying a greater share of mind is a primary challenge for both existing and emerging brands. ZEE
Brand Works will further boost our endeavor to build brands’ resonance and sales in HSM and regional
market clusters by employing the team’s ingenious creativity and inherent consumer understanding.
With the onset of this journey, we are excited to partner with like-minded marketers and augment their
growth strategies.”
Marking the initiative, Mr. Ashish Sehgal, Chief Growth Officer, ZEE Entertainment Enterprises Ltd. said
“As a pioneer in the Indian Media landscape, we have always had a finger on the pulse of the Indian
viewer. This has helped us to develop a deep understanding of the myriad mini-Bharat’s which exist
within this great nation, each with its own set of norms, sensibilities and traditions. Blending this
understanding of the Indian consumer with the marketing requirements of our clientele to develop
bespoke brand solutions has always been a hallmark of ZEE.”
He further added, “Given the fluid nature of brands’ marketing objectives in order to keep pace with
evolving consumer requirements, we are also enhancing our services with the launch of ZEE Brand
Works. Through this, we will enable brands to achieve their objectives across the marketing funnel
providing integrated solutions spanning our TV, Digital, Social and Experiential assets resulting in
enhanced brand connections, higher engagement and improved marketing outcomes. As an industry
leading initiative, ZEE Brand Works will help brands reach the right audience utilizing the best medium(s)
thereby boosting overall ROI for our clients.”
ZEE Brand Works introduced new programs that are meticulously designed to reach audiences
effectively across brands’ varying objectives:
 Designing Product Launches that offer brands the visibility, grandeur and traction leveraging the
distinct strength of ZEE’s network across linear TV, OTT, on-ground and social.

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 Creative Solutions to the burgeoning community of new-age entrepreneurs and visionaries,
highlighting their key successes, capturing their journeys in building successful companies and
showcasing their contribution to India’s economic development.
 Witness TV stars in their most candid avatar with interviews on iconic scenes and highpoints,
gupshup, etc. through Behind the Scenes
 Celebrate the upcoming festival season with audiences across the country through Khusiyon Ke
Having already received accolades for ground-breaking activations for brands such as Pedigree, Dabur
Honey Fitness, Ultra Tech Baat Ghar Ki etc., ZEE Brand Works’ existing clientele include GSK India,
Pedigree, P&G, Ultra Tech Cement, Perfetti Van Melle, Philips India, Maruti Suzuki India Limited,
Mankind Pharma, MTR Foods, Asian Paints, Swiggy and Amazon amongst others.