Amway India and Wrestler Sangram Singh unite to support holistic wellbeing amongst the youth and women


New Delhi, June, 21, 2022: Reiterating its commitment to prioritizing health, fitness, and nutrition to
helping people live better, healthier lives, Amway India, one of the country’s leading FMCG Direct Selling
companies, launched health & fitness community-building programs across India. Amway India’s brand
ambassador and wrestler Sangram Singh will be spearheading the awareness around reiterating fitness
and health community building amongst the youth and women of India. This is in line with Amway
India’s focus on supporting health amongst fitness enthusiasts to help maintain their fitness goals
coupled with the right nutrition guidance.
Commenting on the initiative, Ajay Khanna, CMO, Amway India, said, “Preventive healthcare is top of mind for the
youth and women of India today. The country has also witnessed a growing interest in fitness and nutrition
supplements, especially among millennials leading to a steady rise in the wellness industry, estimating it at a
whopping INR 490 billion (source: FICCI). Changing lifestyles, prolonged periods of staying indoors, and other
limitations have adversely impacted consumers’ mental and physical well-being. Through our wellness initiatives,
we are striving to raise awareness around the importance of proper nutrition, complemented by supplements to
meet one’s daily nutritional needs, while also helping them build immunity through these fitness programs. Our
association with Sangram Singh will help us advocate further healthy living and his commitment to overall health
and fitness. With our vision of helping people live better, healthier lives, we endeavour to make a Swasth Bharat.
I’m elated to see the vivid response across India that our initiatives have received.”
Commenting on the success of these health and wellness initiatives, Sangram Singh said, “I’m honored to be
associated with a brand like Amway, which emphasizes the importance of holistic wellbeing, thereby inspiring and
encouraging us to make health and wellness a priority. Amway India’s vision completely resonates with my lifestyle
and approach towards nutrition and overall healthy living. Through its health and wellness initiatives across India,
Amway is generating awareness and encouraging women and millennials to live a healthy balanced lifestyle by
following a proper fitness regime supplemented by nutrition. I have actively participated in these health and
wellness initiatives across the regions to support increasing awareness around staying fit and healthy. It gives me
immense pleasure to witness the overwhelming success of these initiatives.”
Talking about the initiative, Chandra Bhushan Chakraborty, Senior Vice President, East & West, Amway India,
said, “The past few years have been a wake-up call for people putting the spotlight on overall well-being, now,
more than ever. This also includes embracing healthy eating and nutrition supplement intake. Amway India has
been a long advocate of holistic health and wellness with nutrition being at the heart of all our initiatives. With the
Fitness Republic powered by Nutrilite, we aim to expand on our vision of promoting a healthy lifestyle and target
people who wanted to level up their fitness game along with new Amway Direct Selling partners and customers.
Through this program, over a period we aim to enroll more than 10000 Amway Direct selling partners and their
As part of Fitness Republic, Amway India hosted a series of fitness engagements such as ‘Glam-up and
Shape-up, ‘The New Year – New You’ and more comprising multiple challenges to enable the
participants to achieve their goal of holistic wellbeing. The program demonstrates the best way to
leverage nutrition supported by health supplements to lead a fit and healthy lifestyle and help people
transform their bodies into fitter and healthier selves and influence others. Amway Direct Selling
Partners and their customers also took advantage of the free supplementation guidance and diet
programs as part of the project, which is being followed by free consultations with our nutritionists on

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Amway India has organized multiple initiatives to promote healthy living and continue to spread
awareness around the importance of optimal nutrition, and community building amongst the youth and
women. Embracing the wave of digitization, Amway has scaled up these initiatives by making them
virtual and reaching a larger set of consumers to spread awareness.