Amazon India is set to host its Great Indian Festival 2020 as a month-long festive sale this year. The sale will begin from October 17 to offer a list of deals and offers ahead of the festival of Diwali. Flipkart is also hosting its annual Big Billion Days sale at around the same time, but that is planned as a six-day event. This is also the first time when the US e-commerce giant is hosting its festival sale as a month-long event, as it too has earlier hosted sales under the Great Indian Festival banner for less than a week’s time.
An Amazon India spokesperson told Gadgets 360 that this year’s Great Indian Festival was aimed to help sellers and partners reach millions of customers across the country and accelerate their business.
“With a month long celebration, our aim is to help customers find everything they need during the festive season and deliver it safely to them,” the spokesperson said.