India, 25 May, 2022: Summer 2022 is going to be a summer we will never forget. We are vaccinated and ready to fulfil our wanderlust post the lockdown fatigue. Indian Airports these days are sporting a completely new look. Apart from the hustle and bustle, one cannot fail to notice the new obsession of millennial travellers with glam and stylish celeb looks at the airports. The recent digital boom and ease of sharing photos and desire to stand out has given rise to this new trend of taking off in style with your own styled #airport look.
Skybags with its new Summer 2022 collection of travel bags is all set to capture this trend and raise the bar with its bold, colourful and vivacious prints which have been unveiled in its latest campaign ‘Chase the world’. Keeping in mind the Gen Z travellers aspirations to stand out and explore, the campaign showcases fashion forward bags featuring its bold, colourful and maximalist designs. ‘Chase the world’ that features Varun Dhawan at his expressive best, aims to rightly capture the impulsive, fun and fashion sensibilities of today’s youth.
The actor and youth icon has been representing the brand Skybags for a few years now. Skybags is the pioneer and market leader in Printed Hard Luggage Category in India. Varun’s vibe connects with millennials and GenZ consumers, who are looking to make a statement with stylish & eye-catching Skybags design and functionality.
With Varun urging youngsters to ‘Chase the world’, the campaign taps into the aspirations of a growing number of young people who want to venture out in search of new experiences, wanting to scale new heights in their lives. It is expected to stoke people’s desire to travel, encouraging viewers to get their ‘bucket lists’ out and get ready to make it real. It will resonate with the millennial and GenZ travel enthusiasts who had to spend large parts of the past two years being holed up at home on account of intermittent lockdowns.
The campaign is ready for a 360-degree launch across a range of media like TV, Cinema, digital platforms & OOH for a maximum impact. Interaction between the brand & the audience will be on the digital platforms, where people like to share their travel experiences through pictures, Vlogs and more. These new-age travellers want to look their best across various locales, with the trendiest gear on them.
The campaign highlights three of its recently launched most stylish range of luggage bags – the Globerunner, the Openskies and the Abstract. These bags sport unique looks and are designed to bring a range of conveniences for the young traveller who likes functionality and looks, convenience and style.
Abstract scores a perfect 10 on the style quotient, with the design inspired from bright and confident brush strokes on a Canvas. It is sturdy on account of its polycarbonate material and sports a printed PC film on the outside; with two colour options, Green and Yellow. The convenience of its dual 360-degree rotating wheels, secured TSA lock & anti-theft zipper makes it the perfect companion for a long trip.
Globerunner is your stylish travel buddy. With a very contemporary print, it surely makes heads turn. It comes with two colour options, Blue Atoll and Corsair, for the customers to choose from. It has dual wheels for convenience of carrying & 3 dial combination lock for safety.
Openskies, on the other hand, is a more premium and stylish range. Made of lightweight Polycarbonate material, the printed PC film on the outside features a uniquely styled gradation of colours. The range comes equipped with several features such as Secure TSA lock and anti-theft zipper as well as a wet pouch for toiletries. It is available in two colours – pink and blue and is a great option for those who like to make a statement.
Praful Gupta, Vice-President, Marketing, VIP Industries Limited, says, “The global unlock, signals the bouncing back of the travel and hospitality industry. To celebrate the new normal, we aim to connect very closely with our target millennial and Gen Z consumers who are all set to chase the world in style. We have endeavoured to reach out to the millennials who are always in quest of something truly unique and trendy. Both the campaign and the collection aim to capture this essence. Through our campaign, we are geared to cater specifically to the needs of this segment.”