NEW YORK, Sept. 21, 2022 (GLOBE NEWSWIRE) — Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a worldwide chief in video, knowledge and Connected TV (“CTV”) promoting providing an end-to-end know-how platform that permits advertisers to optimize their campaigns and media companions to maximise yield on their digital promoting stock, as we speak introduced the appointment of Chance Johnson as Chief Commercial Officer.
Johnson’s intensive expertise in creating enterprise choices and his robust background in promoting know-how elevates Tremor’s worth proposition for companies and types. In his new function, he’ll strengthen Tremor’s strategic industrial partnerships throughout the business, broaden its enterprise business and join new prospects with the corporate’s end-to-end know-how stack. Following its latest acquisition of Amobee, a worldwide promoting platform, Johnson will even lead Tremor’s newly expanded superior TV product line, which incorporates linear and CTV marketing campaign planning instruments.
“Tremor’s enterprise solution is getting a major boost through the addition of Amobee’s planning, performance and optimization capabilities across omnichannel digital and linear,” mentioned Ofer Druker, Chief Executive Officer of Tremor International. “Chance Johnson will be instrumental in ensuring our clients leverage the full depth and breadth of what Tremor can deliver.”
Johnson was most just lately at Integral Ad Science, the place he led the worldwide gross sales and buyer group as Chief Revenue Officer. An established promoting know-how government, Johnson brings greater than a decade of expertise managing industrial groups and scaling income, together with management roles at Amobee and Rubicon Project (now Magnite).
“I am joining the company at an exciting time, as Tremor International converges a full stack of highly-impressive technology that meets advertisers’ evolving needs across video and advanced TV,” mentioned Johnson. “Tremor’s vision of an end-to-end platform with a powerful mix of data, video, CTV and now linear capabilities is critical to buyers, and I look forward to demonstrating its value across the industry.”
Johnson will report back to Druker and relies out of the corporate’s New York workplace.
About Tremor International
Tremor International is a worldwide firm providing an end-to-end promoting know-how platform, working throughout three core capabilities – Video, Data and CTV. Tremor’s distinctive method is centered on providing a full stack of end-to-end options which supplies it with a serious aggressive benefit throughout the video promoting ecosystem.
Tremor Video helps advertisers ship impactful model tales throughout all screens via the ability of revolutionary video know-how mixed with superior viewers knowledge and charming inventive content material. Tremor Video’s revolutionary video promoting know-how has choices in CTV, in-stream, out-stream and in-app. To study extra, go to www.tremorvideo.com
Amobee optimizes outcomes for advertisers and media firms, whereas offering a greater client expertise. Its platform assists prospects by furthering their viewers growth, optimizing their cross-channel efficiency throughout all TV, Connected TV, and digital media, and driving new buyer development via detailed analytics and reporting. To study extra, go to www.amobee.com
Unruly, the media aspect of Tremor, drives actual business outcomes in multiscreen promoting. Its programmatic platform effectively and successfully delivers efficiency, high quality, and actionable knowledge to demand and supply-focused purchasers and companions. Tremor has a significant variety of direct integrations with premium publishers, distinctive demand relationships with quite a lot of advertisers and privileged entry to News Corp stock. Unruly connects to the world’s largest DSPs and is appropriate with most Ad Age prime 100 manufacturers. To study extra, go to www.unruly.co
Tremor is headquartered in Israel and maintains workplaces all through the United States, Canada, Europe, Asia-Pacific and is traded on the London Stock Exchange (AIM: TRMR) and NASDAQ: (TRMR).
For extra data, go to: https://www.tremorinternational.com/
Caroline Smith, VP, Communications, Tremor International
Forward Looking Statements
This press launch incorporates forward-looking statements, together with forward-looking statements throughout the that means of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are recognized by phrases similar to “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and different related expressions. However, these phrases will not be the one method Tremor identifies forward-looking statements. All statements contained on this press launch that don’t relate to issues of historic truth must be thought-about forward-looking statements, together with with out limitation statements concerning the advantages of the Amobee acquisition, our tech stack, government crew members and another choices of Tremor and its associates. These statements are neither guarantees nor ensures however contain recognized and unknown dangers, uncertainties and different vital components that will trigger Tremor’s precise outcomes, efficiency or achievements to be materially totally different from its expectations expressed or implied by the forward-looking statements. Tremor cautions you to not place undue reliance on these forward-looking statements. For a extra detailed dialogue of those components, and different components that might trigger precise outcomes to range materially, events ought to overview the danger components listed in Tremor’s most up-to-date Annual Report on Form 20-F, which was filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor on this press launch communicate solely as of the date of this press launch, and Tremor doesn’t intend to replace these forward-looking statements after the date of this press launch, besides as required by regulation.
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