The 11th National LAADLI Media and Advertising Awards for Gender Sensitivity – 2021 to award noteworthy work on 5th December 2021

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    The national edition of the Laadli Media & Advertising Awards for Gender Sensitivity (NLMAAGS) will be held online on Sunday the 5th December from 4:30 pm onwards and will be awarding noteworthy work in the fields of journalism, advertising, films, television, theatre and books. Given the continued COVID-19 situation, this edition too will be held as an online event. It will be attended by the Honorable Norwegian Ambassador, Hans Jacob Frydenlund and Mr Sriram Haridass, Country Representative, UNFPA India, as guests of honour. Noted journalist, writer and television personality, Mrinal Pande will be the chief guest. The initiative is supported by UNFPA and the Norwegian Embassy in India.

    This year the Laadli of the Century is being given to the multifaceted Shama Zaidi, screenplay writer, costume designer, art director, theatre person, art critic, and documentary filmmaker while Laadli Lifetime Achievement Award is to be conferred upon Padma Shri Neelam Mansingh Chowdhry. The awards seek to acknowledge the path-breaking efforts made by them to not only challenge gender biases but for being a source of inspiration for many to be not fed cowed down by dogmas and societal limitations. 

    To honour the work put in by women behind the screen and recognize their contribution to the films and programs that we enjoy and this year Tanuja Chandra, director and writer will be awarded the ‘Laadli Woman Behind the Screen’. 

    To honour the work of the late Gail Omvedt, Kamla Bhasin, and Sonal Shukla, stalwarts of the Indian feminist movement and social activists, who passed away recently, the Laadli Gender Champion Award has been instituted and it will be given to Flavia Agnes, the well-known women’s rights lawyer who had started Majlis to work with women seeking legal recourse from domestic violence and inequalities. 

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    To mark the occasion, a colourful mélange of performances by Ekjute Theatre Group and Aarabhi- The Center For Performing Arts with its ensemble of young violinists has been put together. To watch the event live, please log onto www.youtube.com/laadli_PF. Follow us on https://www.facebook.com/LaadliPF and Twitter: Laadli_PF for regular updates