The Larry Fitzgerald Foundation to Join DraftKings in


BOSTON, Sept. 29, 2022 (GLOBE NEWSWIRE) — DraftKings Inc. (Nasdaq: DKNG) at this time introduced that this October, throughout Breast Cancer Awareness Month, the corporate will host its fourth annual Pink ‘Em charity initiative in collaboration with The Larry Fitzgerald Foundation with a goal of donating $100,000 for breast cancer research and support for those impacted. Since launching the Pink ‘Em initiative in 2019, DraftKings’ monthlong program has acquired over $330,000 in donations via free-to-play, choose ‘em pools during the NFL’s October sport slate. This October, the Pink ‘Em initiative will be featured in its first company-wide brand campaign for DraftKings, following the recent appointment of Larry Fitzgerald as an official DraftKings brand ambassador.

“With millions of football fans playing on DraftKings every week of the NFL season, we have an exciting opportunity to leverage our platform to empower significant causes like Breast Cancer Awareness Month through our Pink ‘Em initiative,” said Jason Robins, CEO and co-founder of DraftKings. “Raising over $330,000 for The Larry Fitzgerald Foundation with this program is no small feat, and I look forward to seeing our player community engaged once again to reach our donation goal this October.”

Pink ‘Em charity pools will be offered during Weeks 4 through 8 of the NFL schedule, and customers will be able to pick their team line-ups for each matchup to compete for a share of $5,000 in weekly DK Dollar prizes. For each of the first 20,000 pool entries each week, DraftKings will donate $1 to The Larry Fitzgerald Foundation to fund breast cancer research and support for those impacted. According to the American Cancer Society, the Breast Cancer Research Foundation and, in 2022 alone:

  • About 224,080 new cancer cases and 73,680 cancer deaths are expected to occur among Black people
    • Black people have the highest death rate and shortest survival of any racial/ethnic group in the United States for most cancers
    • Black women are 41% more likely to die from breast cancer than White women, despite lower incidence of the disease
  • Although Latin America is genetically diverse, Hispanic women and Latinas are more likely to be diagnosed at a younger age and with more aggressive disease such as triple-negative breast cancer, which has fewer targeted treatments
    • They are also diagnosed at more advanced stages and are about 30 percent more likely to die from their breast cancer than their non-Hispanic white counterparts
  • An estimated 287,850 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 51,400 new cases of non-invasive (in situ) breast cancer
  • Nearly 30% of newly diagnosed cancers in women will be breast cancers
    • Breast cancer is the most commonly diagnosed cancer among American women
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“What we’ve achieved already alongside DraftKings is inspiring, particularly understanding our groups share the identical ethos as we convey minds collectively to construct automobiles that assist the lives of others,” stated Larry Fitzgerald. “October is a meaningful month personally and for my family, particularly after losing my mother to breast cancer in 2003. Launching the Pink ‘Em program over the past few years resonates with me and shows we’re on the right path to making a difference for those affected by breast cancer.”

Entries for the opening NFL Pink ‘Em pool of 2022, to be held on October 2, are now being accepted HERE, and there will be additional opportunities to get involved with Pink ‘Em during NFL Sundays on October 9th, 16th, 23rd and 30th.

As part of DraftKings’ company social duty efforts, the corporate will proceed to discover further methods to assist communities in want. Customers can be taught extra about DraftKings’ charitable initiatives and its DraftKings S.E.R.V.E.S. program by visiting its web site HERE.

About DraftKings
DraftKings Inc. is a digital sports activities leisure and gaming firm created to gasoline the aggressive spirit of sports activities followers with merchandise that vary throughout every day fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the one U.S.-based vertically built-in sports activities betting operator. DraftKings is a multi-channel supplier of sports activities betting and gaming applied sciences, powering sports activities and gaming leisure for operators in 17 nations. The firm operates iGaming in 5 states via its DraftKings model, in addition to working Golden Nugget Online Gaming, an award-winning iGaming product and iconic gaming model, in 3 states. DraftKings’ Sportsbook is dwell with cellular and/or retail betting operations in the United States pursuant to laws in 20 states and in Ontario, Canada. DraftKings’ every day fantasy sports activities product is accessible in 6 nations internationally with 15 distinct sports activities classes. DraftKings is each an official every day fantasy and sports activities betting companion of the NFL, NBA, MLB, NHL, PGA TOUR and UFC in addition to an official every day fantasy companion of NASCAR. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that provides curated NFT drops and helps secondary-market transactions. DraftKings additionally owns Vegas Sports Information Network (VSiN), a multi-platform broadcast and content material firm.

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About The Larry Fitzgerald Foundation
Established in 2005, the mission of The Larry Fitzgerald Foundation is to assist youth schooling and breast most cancers consciousness by offering equitable entry and assist for underrepresented households and communities each nationally and internationally. For extra info go to 

Forward-Looking Statements
Certain statements made in this press launch are “forward looking statements” throughout the that means of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press launch, the phrases “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of those phrases or related expressions (or the damaging variations of such phrases or expressions) are supposed to determine forward-looking statements. These forward-looking statements usually are not ensures of future efficiency, circumstances or outcomes, and contain numerous recognized and unknown dangers, uncertainties, assumptions and different vital components, a lot of that are exterior DraftKings’ management, that might trigger precise outcomes or outcomes to differ materially from these mentioned in the forward-looking statements. For a dialogue of further dangers and uncertainties, which might trigger precise outcomes to differ from these contained in the forward-looking statements, see DraftKings’ filings with the U.S. Securities and Exchange Commission. DraftKings doesn’t undertake any obligation to replace or revise any forward-looking statements, whether or not because of new info, future occasions or in any other case, besides as required by legislation.

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A video accompanying this announcement is accessible at

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