National, October 27, 2026: TagMango, a Y Combinator-backed creator monetisation platform, has partnered with US-based ClickFunnels to launch Backstage Pass, a new live-first platform aimed at enabling creators to engage and monetise audiences directly, bypassing social media algorithms. The launch was announced at Funnel Hacking Live in Las Vegas, with the US as the initial market, followed by India.
The platform is designed to address shifts in the creator economy, where AI-generated pre-recorded content is becoming more prevalent and social feeds are increasingly interest-based rather than follower-led. Backstage Pass allows creators to go live across Instagram, YouTube, Facebook, and other platforms for the first 15 minutes, notifying followers via push, email, and SMS, before moving audiences into a dedicated, creator-owned space for continued interaction and monetisation.
Features and Monetisation Tools
Backstage Pass offers monetisation through Passes, which provide subscription or one-time access to live sessions and communities, and Drops, which enable limited-time, limited-quantity live social commerce. Every session is saved as an Encore with chat and reactions preserved, while AI tools identify key moments and generate short-form clips for social media. The platform operates on a monthly subscription model.
Expansion Plans and Leadership
TagMango, which works with over 10,000 creators and has reached more than 15 million users, will lead Backstage Pass expansion in the Indian subcontinent. ClickFunnels, with a community of over 150,000 customers and 3,500+ Two Comma Club entrepreneurs, will drive growth in the US and international markets. The platform is led by TagMango founders Divyanshu Damani and Mohammad Hasan, and ClickFunnels founders Russell Brunson and Todd Dickerson.
Initial Targets and Market Approach
In its first six months, Backstage Pass aims to onboard more than 1,000 creators across India and the US, with a focus on deepening AI integration to enhance audience ownership and monetisation. The platform is positioned as a layer between social media and creator-owned communities, helping creators build and monetise direct relationships.
Statements from Founders
Divyanshu Damani, Co-founder of TagMango and Backstage Pass, said the platform offers creators a space beyond algorithmic control, enabling them to gain more value from each session. Russell Brunson, Co-founder of ClickFunnels and Backstage Pass, stated that Backstage Pass is designed to give creators greater ownership over their audiences and businesses by combining live experiences, audience control, and AI-driven tools.
Disclaimer: This article is based on a press release provided by the concerned organisation and has been edited for style and clarity with the assistance of AI tools. BusinessFortnight does not verify, endorse, or take responsibility for the claims, figures, or statements made in the original release.
