Supari Studios curates Treebo’s “Acha Hua Treebo Kiya” digital marketing campaign

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~ The campaign features 3 ad films highlighting moments and experiences to look forward to for the

travel season with Treebo hotel stays

Mumbai, 28 th July 2022: New-age hospitality company – Treebo – operating in the premium-budget
segment (i.e., price range of Rs 1000-3500 per night) recently concluded the journey of its fruitful
digital campaign christened “Acha Hua Treebo Kiya”. Conceptualized and executed by Supari
Studios, this campaign aims to reach out to its consumers with a clearly defined value proposition
of quality and affordability on Treebo – be it for leisure, family, or business travel to ensure a
convenient, quality-driven, and hassle-free experience.
For this campaign, Supari Studios created a series of 3 ad films for Treebo featuring a young couple,
a father-daughter duo and a corporate duo on a business trip, and how they manage to steer all
their travel challenges owing to the assistance of Treebo’s hotel staff, amenities, and offerings. The
campaign highlights moments and experiences Indians can look forward to for the travel season
with Treebo hotel stays that are quality-focused, affordable, and accessible. The campaign adds an
emotional, consumer-centric spin with a quirky undertone to showcase how Treebo offers
affordability with quality and ends with the iconic punchline – ‘Acha Hua Treebo Kiya’.
Started in 2015, Treebo uses cutting edge technology and process innovations to deliver a holistic
experience to its guests along with driving higher revenue and profits for the hotel partners that
Treebo is partnered with. The brand follows a ‘manachised’ business model, that is, a combination
of franchising and management contract. With a mission to disrupt the multi-billion-dollar budget
hotel market, Treebo is currently present across 100+ cities in India and is aggressively expanding
in not just metros, but also across Tier II and Tier III cities of the country to strengthen its
connection with customers across the geography of the country.
Following the pandemic, as people have begun to travel and explore again, there has been a
significant shift in the preferences of consumers in the Indian travel market, also leading to
innovations and reforms in the hospitality industry. Factors that have augmented a concept like
Treebo –

  • The growth in domestic leisure travel, rise in digital adoption and consumption
  • Onset of WFH culture and consumers opting for a long term stay which can be doubled up
    as a workstation
  • Increased concerns about hygiene shifted unbranded purchase into branded purchase from
    a trusted reliable brand
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The campaign reintroduces Treebo as a reliable, safe and premium-budget choice for consumers
and is directed towards making it the ‘most-loved hotel brand’, the ‘highest value-for-money brand’
and a trusted travel partner, first in India and eventually worldwide. It also positions the brand as
one that offers highest quality experience also making it the default choice for any customer looking
for a dignified, comfortable stay at an affordable price point. In addition, the campaign also
endeavors to render Treebo the ‘booking platform of choice’ for people. By virtue of its portfolio
size – 450+ properties in 90+ cities – they have the ability and credibility in being able to serve the
traveler across the country.
Link to the digital campaigns:

  1. Yashi Bisani – Associate Director, Brand Marketing, Treebo Hotels, said, “We have launched
  2. this new campaign to celebrate the spirit of the Indian travelers. Treebo is known for being a
  3. customer-centric brand. We understand the Indian consumer travel needs and strive to create a
  4. pro- consumer experience that is conducive to their travel needs. Our campaign is directed towards
  5. building wider brand awareness to ensure we strike the right chord with the Indian travellers
  6. through relatable situations and stories.”
  7. Anvita Arora – AVP, Brand Partnerships, Supari Studios, “We are excited to partner with Treebo
  8. and delighted with the confidence that Treebo has placed in us to bring to life, our vision for the
  9. brand campaign to establish Treebo as a distinct player in the already cluttered category. With each
  10. film we introduce the audience to fun but relatable characters and situations where Treebo comes
  11. up on top as the reliable, practical and credible travel partner of choice.”