Sony Pictures Networks India Rebrands Channel Portfolio to Align with Sony’s Global Ethos

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Mumbai, Maharashtra, India:
 

Sony Pictures Networks India (SPNI) has rebranded all its community channels to be extra aligned with Sony’s world ethos.

According to N.P Singh, MD & CEO, SPNI, “The power of the Sony brand and its values have driven our work ethics so far, and today, it reflects in our channel-brand architecture as well. The work that we started three years ago has now reached fruition. We are creating a powerful unified entertainment conglomerate with a broader appeal by refocusing our existing channel portfolio in its latest look and feel.”

Sony’s networks exist on the intersection of expertise and leisure – and the logos mirror this: the brand new branding colors are energetic, inspiring and remind us of an excellent mild spectrum. The curve within the brand comes from the swing of the Sony-S, with the dominant background being synonymous with the Sony model. With this uniform form and the associative play of colors, Sony has created a visible thread that connects the varied household of Sony’s networks and displays the 360-degree leisure expertise.

Link: https://www.sonypicturesnetworks.com/logos



About Culver Max Entertainment Private Limited (previously referred to as Sony Pictures Networks India)

Sony Pictures Networks India is the consumer-facing id of Culver Max Entertainment Private Limited, which is an oblique wholly owned subsidiary of Sony Group Corporation, Japan.

The Company has a number of channels together with Sony Entertainment Television (SET and SET HD), one in all India’s main Hindi normal leisure tv channels; Sony MAX, India’s premium Hindi films and particular occasions channel; Sony MAX 2, one other Hindi film channel showcasing nice India Cinema; Sony MAX HD, a excessive definition Hindi film channel airing premium high quality movies; Sony WAH, the Hindi films channel for rural markets; Sony SAB and Sony SAB HD the family-oriented Hindi comedy leisure channels; Sony PAL, a style chief in rural Hindi talking markets (HSM) showcasing the very best of Hindi normal leisure and Hindi films from its content material library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual leisure channels, Sony AATH, the Bangla leisure channel; Sony YAY!, the children leisure channel; Sony Sports Network – Sony Sports Ten 1,  Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi normal leisure channel; Sony LIV – the digital leisure VOD platform and Studio NEXT the unbiased manufacturing enterprise for unique content material and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is offered in 167 nations.

The Company is recognised as an employer of selection inside and outdoors the media trade. It is a recipient of a number of awards, together with India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the corporate’s distinctive office tradition and distinctive folks practices, persistently rating amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of many 100 Best Companies for Women in India.

The Company is in its 28th 12 months of operations in India. Besides having abroad subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

For extra info, log onto www.sonypicturesnetworks.com.




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