Kolkata, West Bengal, India:
Sony AATH, one of the fastest-growing Bangla general entertainment channels returns with an interesting addition to its content bouquet. Taking viewers on a thrilling yet emotional ride, the channel is all set to showcase ‘Tomar Meye Ki Kore’ – the story of a working mother who is ready to go to extreme lengths to find and instill faith in her lost daughter. The show is all set to premiere on the Sony AATH channel starting December 5, 2022, every Monday to Friday at 06:30 PM.
‘Tomar Meye Ki Kore’ is a beautiful story of a mother’s love and faith in her daughter. The plot revolves around a mother who is a reputed schoolteacher and has complete trust in her daughter and her actions. However, things take an untoward turn when her daughter ‘Savani’ turns scapegoat to the dark world of narcotics and suddenly vanishes. The situation turns challenging when the mother decides to find her lost daughter and then there is no looking back! The viewers will be amazed by how far a simple yet resolute mother can go for her daughter.
Sony AATH, the family entertainment channel has a good mix of content right from thrillers, fantasy & devotional, family animation, etc. The addition of ‘Tomar Meye Ki Kore’ will further add to popular titles in the thriller category such as CID, Crime Patrol, Adalat, etc., and strengthen the content base of the channel.
The channel has run a 360-degree marketing campaign that includes interesting outdoor activation, radio activity, cable, and print promotions.
Tushar Shah, ‘Chief Marketing Officer & Business Head – English Cluster & Sony AATH, Sony Pictures Networks India
“Sony AATH has been proud to be one of the popular destinations for thriller content. Our latest addition to this genre, ‘Tomar Meye Ki Kore’ showcases the resolve of a mother to find her daughter and prove her innocence. It demonstrates the love for family and the close bond between a mother and a daughter. We are confident it will strike a chord with our viewers, and we aim to keep adding more entertaining shows to our content offering.”
Sony AATH (Bengali: সনি আট) is a Premium Bangla Entertainment Channel that entertains its viewers with programs that reflect the culture of Bengal and bring families together for wholesome entertainment.
Launched in 2009, Sony AATH has become extremely popular amongst viewers of all age groups. With fiction shows such as Crime Patrol, Adaalat, AAHAT, Gopal Bhar, and Nut Boltu, the channel not only has the most exciting fiction series in Bengali but also the most entertaining animation programs produced in Bengali.
For more information, log onto https://www.sonyaath.com/.
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India)
Sony Pictures Networks India is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; Sony MAX, India’s premium Hindi movies and special events channel; Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony SAB and Sony SAB HD the family-oriented Hindi comedy entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 28th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com.