Shipping a record 5.4 million units of iPhones in India in the calendar year 2021, and 2.2 million in the festive quarter (Q4) alone, Apple registered a stellar year last year. While Apple closed CY 2021 with a 4.4 per cent market share of the Indian smartphone market, a significant jump of 2.4 per cent share in CY 2020, Apple is anticipated to capture a 5.5 per cent market share in CY 2022.
Prabhu Ram, Head of Industry Intelligence Group at CMR told Business Today: “In 2022 and beyond, Apple will further build on its recent India momentum. With deepening iPhone assembly in India, the opening of Apple-owned flagship retail stores and Apple’s aggressive marketing initiatives, Apple will make further in-roads in the premium smartphone market. We, at CyberMedia Research, potentially see Apple achieving a 5.5 per cent market share, with iPhone shipments hovering around 7.5 million mark in CY2022. We believe Apple is on track for a record year ahead, especially with the potential launch of iPhone SE 2022 edition in H1 2022, and its broadest iPhone portfolio across price tiers.”
Over the last few years, the industry dynamics have changed. Firstly, in India, the premium smartphone market is on a strong growth curve, growing almost 90 per cent YoY in 2021. According to CyberMedia Research, one in every eight smartphones sold in 2021 was a premium smartphone.
