THE ALL-NEW ROYAL ENFIELD CLASSIC 350 – LEGEND REBORN

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Royal Enfield, the global leader in the middleweight motorcycle segment (250-750cc), launched the highly anticipated all-new Classic 350 in Bhopal and across Madhya Pradesh today. The iconic and timeless Classic has now been reimagined and enhanced with a smooth and refined ride experience, to meet modern aspirations. The new motorcycle is available across all 04dealerships in Bhopal and 112 stores in Madhya Pradesh, including 63 studio stores. Test rides and booking for the all-new Classic 350 is available via the Royal Enfield App, on the company website, www.royalenfield.com, and at the nearest Royal Enfield Store.

The all-new Classic 350 adds a new chapter to Royal Enfield’s legacy of building authentic, retro-styled motorcycles that are loved by enthusiasts around the world. Ever since its launch in 2008, the Classic has emerged as a motorcycle that has redefined the middleweight motorcycling space and spawned the revival of Royal Enfield, kickstarting its journey to lead the segment globally. 12 years and more than 3 million motorcycles later, the Classic has built a legacy of its own, and the new Classic 350 is all set to take this legacy ahead.

Reminiscing about the Classic’s success through the years, and commenting on the launch, B Govindarajan, Executive Director, Royal Enfield, said, “The Classic has been a huge catalyst in growing and expanding the middleweight segment in India, while also being instrumental in unlocking a thriving sub-culture of leisure riding among young and experienced riders across the world. The all-new Classic 350 carries forward this legacy, and embodies the familiar timeless design language, with a completely modern and reimagined ride experience. Built ground-up, on our modern J-series engine, with an all-new chassis, the Classic 350 offers a tremendously refined and impeccable ride experience that  almost feels like riding again for the first time. We’ve paid great attention to every aspect of the motorcycle, right from its stunning look, to the perfection in parts and the touchpoints, to its impeccable riding performance.The supremely well calibrated engine is super smooth, intuitively responsive and engaging, and has that gorgeous growl on acceleration. The all-new chassis inspires enormous confidence while handling and is especially well-mannered in tight traffic situations and around twisty corners. The Classic is by far the most comfortable motorcycle to ride, with plush seating and suspension, and great ergonomics. With sharp focus on the middleweight motorcycle segment, and our firm belief in the trend of premiumization in the Indian automobile industry, we are confident that the new Classic 350 will further fuel our growth and our ambitions”

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Speaking about the all-new Classic 350 in Bhopal, Puneet Sood, National Business Head (North & West India and Nepal), Royal Enfield , said “Royal Enfield has continued to capture significant mindshare amongst motorcycle enthusiasts in Bhopal and across Madhya Pradesh. We have continued to increase our presence across the state to cater to more consumers looking to upgrade to premium motorcycles and we have a presence of 112 dedicated Royal Enfield stores in the state. To cater to motorcycle enthusiasts from the upcountry markets, Royal Enfield has opened up 63 studio stores across the state from August 2019. Royal Enfield leads the 150cc and above segment with 35% market share in Madhya Pradesh and 34% market share in Bhopal, showcasing tremendous consumer interest for our brand and motorcycles. With its timeless appeal, comfortable riding stance, signature thump, and a highly refined and refreshing ride experience we are confident that our motorcycling enthusiasts in Madhya Pradesh will wholeheartedly welcome the all new Classic 350.”

Powered by the modern, globally appreciated 349cc air-oil cooled single cylinder engine, launched recently on the Meteor, the all-new Classic 350 brings in a new level of comfort, smoothness and refinement in ride experience. With the 349cc, fuel-injected, air/oil cooled engine, the Classic generates a power of 20.2 bhp at 6100rpm and a torque of 27Nm at 4000rpm, resulting in a strong low-end grunt and super smooth linear power delivery across the band, making the ride enjoyable and effortless. With the primary balancer shaft that cuts down the vibrations, the reborn Classic feels smooth and well-mannered on road. The gear shifting is crisp and smooth, thanks to the optimized 5-speed gearbox that ensures strong in-city acceleration, as well as a relaxed ride at cruising speed. Much to the joy of Royal Enfield enthusiasts, the new Classic 350 retains the unmistakable thump of the exhaust note.

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Designed and developed by talented teams of designers and engineers based at Royal Enfield’s two state-of-the-art technology centres, in India and the UK, special care has been paid to ensure a superlative ride experience on the all-new Classic 350. The all-new chassis is built for superior comfort and maneuverability. Designed to be stiffer, the chassis encourages more confidence at higher cornering speeds, and feels planted and stable on straight roads. The front and rear suspension has been extensively developed for more comfortable saddle time. With better ride ergonomics and more confident braking, the Classic feels agile and responsive and promises to heighten the ride experience each time.