RENEE Cosmetics strengthens its offline presence by opening its twentieth shop-in- shop store in Kolkata
Kolkata, July 27 th , 2022: Renee Cosmetics, timelessly inspired Indian cosmetic brand, has opened its doors
to another store-in-store launch. The store is located at Shopper’s Stop – 375, Prince Anwar Shah Rd, South
City Complex, Jadavpur, Kolkata, West Bengal- 700068. The grand opening took place on July 27 at 1 PM.
Well-known Bengali actress, Swastika Dutta, inaugurated the store and graced the event along with a few
This shop-in-shop store envisions providing make-up enthusiasts with elegant products at affordable rates
with its offline store in Kolkata. The product line includes foundations, concealers, eye shadow, lipsticks,
highlighters, bronzers, and skincare. Renee is a cruelty-free beauty company with a wide range of skin-
friendly products. With innovation at its core, the company has introduced unique items for everyday
beauty essentials in compact packaging.
After restarting its operations post-COVID in 2020, Renee has spearheaded as India’s fastest D2C brand.
The brand has witnessed phenomenal growth, having established 300 outlets in the previous quarter. The
brand plans to create over 1,000 shop-in-shop stores throughout India by the end of the year. Additionally,
they aim to achieve 100 shop-in-shop stores in West Bengal within this quarter.
With another store in Kolkata, Renee is all set to offer its best picks in various beauty categories, enabling
customers in the city to choose from a myriad of beauty and make-up produ
Recognizing that offline retail will continue to dominate in terms of purchases over the next ten years, the
brand intends to further grow offline, with many more physical outlets which includes multi-brand outlets
to expand their modern trade. Consequently, the brand aims to strengthen itself by improving retail
marketing and by focusing on its product range and distribution.
Commenting about this launch, Co-Founder Priyank Shah, said, “We’re extremely excited about our
phenomenal new store launch in Kolkata. We’ve made every effort to remain focused on our customers’
demands. The city of Kolkata is a center of traditional and contemporary beauty, and with one more
attempt, we hope to deliver the ideal shopping experience of the Holy Grail of beauty items. We provide an
FDA-approved assortment of unique and new items, redefining beauty with excellent quality. We’re
optimistic this will allow us to strengthen our physical presence in India.”