Otis India To Offer Online Order-Booking for Gen2® Prime Elevators


Otis India has launched a digital portal so customers can now book an order for a Gen2® Prime elevator entirely online. The company is the first major original equipment manufacturer in the vertical transportation industry to release this digital capability. Otis Worldwide Corporation (NYSE: OTIS) is the world’s leading company for elevator and escalator manufacturing, installation and service.

Using the company’s online portal, customers can customize their order, get a live quote, and book their elevators from their mobile phone or laptops. Once booking is completed the online portal automatically sends a booking confirmation via email to the customer. After this an Otis sales expert will contact the customer to finalise the order and trigger the order fulfilment process.

“To release the industry’s first portal where an elevator can be booked online is important to all of us at Otis,” said Sebi Joseph, President, Otis India. “India, like much of the world, operates on a digital-first basis. So, we created this system to best meet our customers’ needs – especially our customers in Tier-1 and Tier-2 cities.”

Sridhar Rajagopal, Director, Sales, Marketing & Strategy said, “The Gen2 Prime covers the low-rise elevator segment across India. With the digital booking process we have enhanced our coverage and reach, especially in the rapidly growing Tier 2 /3 cities. We are already seeing encouraging results. He continued, “We are taking the lead in disrupting the elevator industry. It is not just a booking website; it is a whole new business model. Our objective is to make elevator purchase as easy as buying an appliance.”

The Gen2 Prime is manufactured in India at the company’s Bengaluru manufacturing facility. It is an entry level elevator designed for low-rise buildings. The Gen2 Prime is a model within the company’s best-selling flagship Gen2® product family.