NSDL’s Market Ka Eklavya

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NSDL’s Market Ka Eklavya – Express Program reaches over 4,000
students across 75+ cities covering all States of India

  • 90% students plan to open Demat account after attending the program
  • 48% of participants were girls
  • Screening of NSDL film ‘Market Ka Eklavya – Express’ @ Iconic Week
    Celebrations organized by DEA and SEBI

Mumbai, June 13, 2022: National Securities Depository Limited (NSDL), successfully
conducted series of educative programs titled ‘Market Ka Eklavya – Express’ specially
crafted for students. The programs conducted in 8 languages were attended by more than
4,000 students across 75+cities covering all Indian States under ‘Azadi Ka Amrit Mahotsav’.
An audio-visual film on NSDL’s initiative on Market Ka Eklavya-Express was screened at
‘India’s Economic Journey @75’, a program by DEA and SEBI held on June 8, 2022 at New
Delhi. Smt. Nirmala Sitharaman, the Hon’ble Union Minister of Finance, who presided
over the meet lauded the initiative and underscored the importance of scaling up such
efforts.
Out of 130 Crore people in India, about 7% only invest in securities market. India has one of
the youngest populations globally with an average age of 29 years. As this vast resource of
young citizens enters the workforce, it could create demographic dividend. ‘Market ka
Eklavya’ is a program presently targeted towards the college students and aims at
empowering them with financial knowledge. This is the right time to prepare them for
future and train them to be prudent investor.
Ms. Anukrati Sharma, College Coordinator of University of Kota which participated in the
program said “I am enriched with the basics of investment which I was unaware of. ‘Market
Ka Eklavya – Express’ was an informative program and was highly beneficial for my students.
It is a good initiative and we must encourage this kind of initiative for the students.
Smt. Padmaja Chunduru, MD & CEO, NSDL said about the programs “There has been an
overwhelming response from the colleges and students. The fast-track version of the course
‘Market Ka Eklavya – Express’ has reached over 4000 students from different places,
including many Tier 2 and Tier 3 cities across India. Happy to share that amongst these
students, about 48% were girls. We are seeing a small but powerful impact it has made on

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the students. As many as 90% respondents are positively inclined to embark upon journey of
wealth creation

by opening a demat account in near future. We would continue to reach out to the youth
through our tie-up with colleges for our 5 hours online program ‘Market Ka Eklavya’.