New York Festivals International Advertising Awards® introduced Vox Media’s “The Beauty of Blackness” for shopper Sephora as the 2022 SeeHer Lens Award winner.
NEW YORK, NEW YORK, USA, September 22, 2022 /EINPresswire.com/ — New York Festivals International Advertising Awards® introduced Vox Media’s “The Beauty of Blackness” for shopper Sephora as the 2022 SeeHer Lens Award winner.
The SeeHer Lens Award is a partnership between New York Festivals, The Female Quotient (The FQ), and the ANA and honors best-in-class inventive movie work submitted to the competitors that exemplifies gender equality and correct portrayals of ladies and ladies in promoting.
SeeHer is a collective of entrepreneurs, media organizations and trade influencers dedicated to creating promoting and supporting content material that portrays ladies and ladies as they. The SeeHer Lens Award, now in its second yr, celebrates advertisers who’re driving change and bringing visibility to inventive content material that helps the beliefs of the SeeHer motion. SeeHer serves as the catalyst, harnessing the collective energy of all the advertising and media ecosystem, to drive change.
“We are inspired by The Beauty of Blackness, the documentary shares a vital story that shines a light on the important contributions of Black culture in the world of beauty and the journey of the influential female executives who brought the beloved brand Fashion Fair back from bankruptcy,” stated Shelley Zalis, CEO, The Female Quotient, Co-Founder, SeeHer. “The award-winning film embodies SeeHer’s mission of accurate representation and by sharing these important stories globally, we can together become a more conscious creative community and create lasting change.”
“New York Festivals is thrilled to shine a spotlight on this important documentary film that chronicles the story of two dynamic women leaders who orchestrated the re-emergence of a world-class and respected historical brand, Fashion Fair Cosmetics,” stated Scott Rose, Executive Director, New York Festivals Advertising Awards. “This creative project and the story that it portrays are so worthy of the 2022 SeeHer Lens Award.”
The 2022 SeeHer Lens Award winner “The Beauty of Blackness” is a feature-length documentary produced by Epic Stories the branded storytelling arm of Vox Media and Creative Production in collaboration with Sephora, Digitas, and Ventureland. The movie paperwork the resurgence of the primary cosmetics model to cater to black ladies, Fashion Fair Cosmetics, as the corporate’s new homeowners, Desiree Rogers and Cheryl Mayberry-McKissack introduced it again from chapter.
“It’s an honor to be selected for the NYF “SeeHer Lens” Award. We are proud to have partnered with Sephora and Digitas who see the worth in sharing this essential story and shining a lightweight on the inequalities of the wonder trade, in an effort to maneuver it ahead. By leaning on true, inspirational tales, just like the one informed for Fashion Fair on this movie, manufacturers have the chance to energy actual change.” —Kiana Moore, co-director of The Beauty of Blackness and the VP of Content Production, Head of Epic Digital at Vox Media.
The successful characteristic documentary chronicles Fashion Fair’s legacy: each its rise and fall, and thru Fashion Fair’s tumultuous and triumphant story, and examines the wonder trade’s lengthy historical past of discrimination, whereas additionally highlighting a brand new era pioneering the longer term for Black ladies working in magnificence.
This yr’s New York Festivals movie entries have been reviewed by members of the New York Festivals Grand Jury. Entries nominated for the SeeHer Award have been judged by the SeeHer jury panel utilizing the SeeHer Gender Equality Measure, (GEM®), the primary data-driven methodology for figuring out gender bias in media. GEM® has grow to be the worldwide measurement customary, measuring 180,000+ adverts, representing 87 % of worldwide advert spend.
To view all of the 2022 New York Festivals Advertising Awards winners please go to: www.nyfadvertising.com
About New York Festivals: New York Festivals® Celebrating the World’s Best Work since 1957
AME Awards ®
NYF Health Awards ®
TV & Film Awards
Entries to every of the competitions are judged world wide by panels of friends of their respective industries. For extra data, go to www.newyorkfestivals.com.
About The Female Quotient (The FQ) is devoted to advancing equality world wide. The FQ gives corporations and business leaders with the analysis, instruments, and experiences to create equitable workplaces. Through best-in-class programming and content material, it fosters highly effective conversations round DE&I. The FQ’s destination-turned-movement, the Equality Lounge®, has grow to be a catalyst for change at main occasions and trade conferences world wide, together with the World Economic Forum (Davos), Consumer Electronics Show (CES), and Cannes Lions, creating a worldwide stage to attach and elevate ladies. Through its Business of Equality®, the FQ provides a collection of focused instruments and options to assist leaders to shut the gaps throughout parity, coverage, and pipeline. For extra data, go to: www.thefemalequotient.com.
About SeeHer Despite strides made lately to precisely painting ladies and ladies in media, unconscious bias persists all through promoting and leisure. The common age, race, physique kind, and different features of ladies depicted in media right now nonetheless represents solely a small fraction of the feminine inhabitants. Led by the Association of National Advertisers (ANA), SeeHer is a collective of entrepreneurs, media organizations and trade influencers dedicated to creating promoting and supporting content material that portrays ladies and ladies as they are surely. It launched in June 2016 in partnership with The Female Quotient (The FQ) in Washington DC on the United State of Women. To assist entrepreneurs benchmark success, the group developed Gender Equality Measure® (GEM®), the primary analysis methodology that quantifies gender bias in adverts and programming. GEM® reveals that content material portraying females precisely dramatically will increase each buy intent and model fame. In 2017 GEM® received the distinguished ESOMAR Research Effectiveness Award. The methodology shortly grew to become the trade customary, which led to a worldwide rollout in 2018. In 2019, the motion expanded into new verticals: sports activities (SeeHer In Sports) and music (SeeHer Hear Her). Visit SeeHer.com and comply with @SeeHerOfficial on Facebook, Instagram, and Twitter.
Gayle Seminara Mandel
New York Festivals
e mail us right here