Motilal Oswal Mobile App Campaign: “Live Life with No Fikr”


 Motilal Oswal Financial Services Ltd (MOFSL), India’s leading financial services company, has launched a new campaign, Live Life with No Fikr, to promote its mobile app, which offers advice across different asset classes like equity, F&O, insurance, mutual funds, PMS, commodity, currency etc

The campaign is based on the insight that life presents you with unexpected monetary challenges at various stages. These unexpected challenges can lead to stress. On the Motilal Oswal Investor App, you can use Motilal Oswal’s investment advice across a wide variety of products to help you plan for any monetary challenges life throws at you. This allows you to live life tension free.

Speaking about the campaign, Adrija Das (Senior Manager Marketing, MOFSL) said, “Our aim is to make the Motilal Oswal Investing app the wealth manager for the retail investor and hence provide them advice on investing in a wide range of investment products. The ad campaign has a humorous tone that depicts different financial challenges a person can go through and offers an investing solution for each of them.”

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