Ludhiana, Punjab, India:
- The variants, which hit cabinets in Punjab this month, can even be accessible in different areas throughout North India subsequent yr
- The launch is in line with The Coca-Cola Company’s ‘Beverages for Life’ technique
Minute Maid, the Coca-Cola Company’s fruit diet model is increasing its portfolio in India with the launch of two new choices in the nation – ‘Honey Infused’ and ‘Vita Punch’ which is able to first be made accessible in Punjab. Minute Maid, prides itself on its historical past of offering high quality merchandise to households around the globe in greater than 100 international locations.
With greater than 100 completely different flavors and sorts of Minute Maid globally, from orange juice to apple juice, and lemonades to punches, the model makes use of the highest-quality elements throughout its variants. Packed with the goodness of practical advantages, the newly launched Honey Infused and Vita Punch fruit flavors are certain to change into a go-to selection for households throughout Punjab.
The Honey Infused vary comes with the promise of offering wholesome sustained vitality to its shoppers, whereas Vita Punch comes with the promise of offering 100% Vitamin C of your every day requirement (as per Recommended Dietary Allowance -RDA) in each 200ml. In 2023, the brand new variants might be accessible throughout cabinets in different elements of North India as nicely.
Commenting on the launch, Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India & Southwest Asia, mentioned, “At The Coca-Cola Company, our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. Our ‘Beverages For Life’ narrative is uniquely us, and it is being adopted in India via numerous product innovations based on extensive market testing and seeking consumer insights. Our newest introductions under the Minute Maid portfolio perfectly resonates with our innovations strategy.”
The Minute Maid Honey Infused vary is made with the choicest of contemporary fruits. The preservative-free beverage is accessible in three scrumptious flavors – apple, blended fruit, and guava. Minute Maid’s Vita Punch vary has the potential to change into the shoppers’ vitamin C-infused fruity repair for the day. The variant is accessible in two thrilling flavours – blended fruit, made with the right amalgamation of the choicest handpicked produce; and apple-berry, a flavour so distinctive that it’s sure to create magic on drinkers’ style buds.
Both new merchandise might be accessible in an all new distinctive 1 litre tetra pack. The Coca-Cola Company in India will proceed to deal with speedy investments in its diet class with plans to launch newer choices beneath each the Minute Maid and Maaza portfolios.
Coca-Cola in India is without doubt one of the nation’s main beverage corporations, providing a variety of wholesome, secure, high-quality, refreshing beverage choices to shoppers. Since its re-entry in 1993, the corporate has been refreshing shoppers with its beverage merchandise – Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Fanta Apple Delite, Limca, Limca Sportz, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid Pulpy Orange, Georgia vary of sizzling and chilly tea and espresso choices, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged consuming water and Kinley Club Soda. The Company together with its owned bottling operation and different bottling companions, by way of a robust community of over 2.6 million shops, touches the lives of thousands and thousands of shoppers, at a fee of greater than 500 servings per second. Its manufacturers are a few of the most most popular and most offered drinks in the nation, with Thums Up and Sprite being the highest two promoting glowing drinks.
The Coca-Cola India system offers direct employment to 25,000 individuals and oblique employment to greater than 150,000 individuals. The Coca-Cola system in India is contributing in its personal small approach to constructing sustainable communities by way of neighborhood initiatives beneath World Without Waste, Fruit Circular Economy, water stewardship, ladies empowerment, and many others. For additional info on the corporate’s India operations and its merchandise, please go to: www.coca-colaindia.com and www.hccb.in