Media agency Carat India bags TimesProfessional’s integrated media mandate


Dentsu India’s media agency Carat India has gained the media mandate for TimesProfessional, the upper edtech initiative of the Times of India Group. The account was gained following a multi-agency pitch and might be serviced from the agency’s Mumbai workplace. As a part of the mandate, the agency will handle the omnichannel media companies for TimesProfessional.

“Carat is committed to creating meaningful end-to-end media solutions through data-driven marketing, and to further accelerate the brand’s growth journey. As a team, we look forward to get this opportunity to work with a brand that is aiding every professional’s career aspiration,” Anita Kotwani, CEO, Carat India mentioned.  

“Carat India is an agency that’s responsive and nimble to the business demands of today, which span a variety of traditional and new age media. We look forward to collaborating with them as we grow and take our H.EdTech offering to millions of learners nationwide,” Gaurav Barjatya, head, model advertising and marketing and communications, TimesProfessional, said. 

TimesProfessional, established in 2013, is the next edtech platform devoted to empowering the profession development of aspiring learners by equipping them with abilities to rise in a aggressive world. 

TimesProfessional gives a wide range of created and curated studying programmes throughout a variety of classes, industries, and age teams. They embody employment-oriented early profession programmes throughout banking, monetary companies and insurance (BFSI), e-commerce, and know-how sectors; government schooling for working professionals in collaboration with premier academic establishments corresponding to IIMs and IITs; and organisational studying and improvement interventions on the company stage. TimesProfessional additionally collaborates with MNCs throughout assorted sectors to supply upskilling and reskilling options to spice up employability and create a sturdy workforce. 

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