Leading Digital Studio TheSoul Publishing Names Longtime COO Arthur Mamedov CEO

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TheSoul’s Executive Producer Anastasiia Vinogradova Promoted to Chief Creative Officer

NEW YORK, Oct. 7, 2022 /PRNewswire/ — TheSoul Publishing, the award-winning digital studio that entertains and engages by way of unique and enjoyable content material for a worldwide viewers, publicizes that efficient immediately, COO Arthur Mamedov will transition to the position of CEO. At the identical time, Anastasiia Vinogradova will change into Chief Creative Officer (CCO). Together, they may additional the expansion of the corporate and its universe of well-known manufacturers together with 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam and Polar. Founders and former Co-CEOs, Pavel Radaev and Marat Mukhametov, will step away from day-to-day operations to imagine non-executive advisory positions.

TheSoul Publishing

Since becoming a member of TheSoul Publishing, Arthur Mamedov has performed a vital position in fostering sturdy, trusted relationships with the world’s largest social media firms, cementing a rising listing of world distribution companions together with TikTook, Snap, Facebook and YouTube. Further, he has been instrumental within the steerage of the corporate’s key capabilities and crafting the technique of TheSoul.

“TheSoul Publishing has reached heights no one could have imagined, and I am excited to take this powerhouse studio into the future, leaning into innovation and creativity to entertain our global audience,” stated Arthur Mamedov, incoming CEO. “Between new business and creative partnerships, enhanced distribution opportunities, and a groundbreaking global production approach,  TheSoul is elevating fast as a next-generation entertainment content leader.”

The new organizational construction and business framework follows greater than a yr of planning. These foundational modifications are in help of the corporate’s imaginative and prescient to additional the continued momentum of the studio. TheSoul Publishing has been extremely profitable and acknowledged for its ahead considering business approaches; to keep up this popularity, it’s essential to evolve and transition to a brand new technology of leaders. In the approaching yr, TheSoul Publishing might be creating extra practical efficiencies with the aim of extra strengthening of operational business circulation.

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Previously, Anastasiia Vinogradova, incoming CCO, led the groups behind a few of TheSoul’s hottest and fast-growing channels together with La La Life and the fast-rising digital pop artist, Polar. Vinogradova shared, “Creativity is truly at the heart of this studio. I’m excited to maximize the unlimited potential of TheSoul and expand our portfolio of playful and highly-engaging content. To keep online audiences entertained we are going to experiment, innovate, and most importantly continue to have a lot of fun along the way.”

Based at TheSoul Publishing’s headquarters in Cyprus, Mamedov will oversee the corporate’s worldwide group, spanning greater than 70 nations and 6 continents. As CCO, Vinogradova will oversee inventive manufacturing and handle inventive groups at TheSoul Publishing’s state-of-the-art studio areas in Limassol, Cyprus; Riga, Latvia and Budapest in addition to a worldwide distant manufacturing group.

“We are incredibly proud of the digital studio we have built and firmly believe TheSoul Publishing is in highly skilled hands,” stated Pavel Radaev and Marat Mukhametov, Founders and former Co-CEOs. “Arthur and Anastasiia will certainly drive an unprecedented level of success in the years to come, using their leadership, creativity and business acumen to take TheSoul Publishing to the next level.”

For extra data on TheSoul Publishing, go to www.thesoul-publishing.com.

About TheSoul Publishing

TheSoul Publishing is the award-winning digital studio that produces entertaining, optimistic and unique content material for a worldwide viewers.

One of the world’s most prolific and fashionable on-line media firms, TheSoul Publishing reaches greater than 1.5 billion social followers throughout Facebook, Instagram, TikTook, YouTube, Pinterest, and Snap. Its international inventive group persistently delivers partaking and irresistibly shareable content material for all ages, in 20 totally different languages, distributed by way of a social media-driven cross-platform community.

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From cutting-edge 3D expertise, to eye-catching cease movement, from enjoyable live-action to catchy music movies, from inspirational craft initiatives to vibrant animation, TheSoul Publishing’s portfolio of media manufacturers has all of it. TheSoul Publishing’s universe of well-known channels contains 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam and Polar.

Its most-viewed channel, 5-Minute Crafts®, is the primary DIY digital model on the planet and the one model to persistently rank among the many Top-10 of all YouTube channels and among the many Top-10 of all Facebook pages.

Current initiatives embrace enlargement throughout social media, music, podcast and streaming platforms resembling TikTook, Instagram, Snap, Roku, Apple, Spotify, Amazon Prime and Chinese platforms together with Xigua, Douyin and Bilibili in addition to the continued development of its extraordinary international manufacturing group, to offer its followers extra of the content material they crave.

TheSoul Publishing has garnered quite a few accolades together with the ‘Digital Studio of the Year’ on the 2021 Digiday Video & TV Awards, a 2021 Webby Award nomination for 5-Minute Crafts, 7 Shorty Award nominations, a pair of 2022 Digiday Video & TV Award nominations together with ‘Best Use of YouTube’, a 2022 Stevie Award win for ‘Media Company of the Year’ and a 2022 Webby Honoree for ‘Best Overall Social Presence in Media/Entertainment’.

TheSoul Publishing

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