KRISFLYER PARTNERS WITH KALYAN JEWELLERS TO GIVE CUSTOMERS NEW WAYS TO EARN MILES, EVEN WITHOUT FLYING

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KrisFlyer, the Singapore Airlines (SIA) Group’s lifestyle membership programme, has partnered with Kalyan Jewellers, India’s finest and most trusted jewellery brand, to give the Airline’s PPS Club and KrisFlyer members a chance to earn miles even when on the ground.

Kalyan Jewellers offers an array of contemporary designs in gold, diamond and precious stones with every single piece of jewellery quality checked, hallmarked and certified.

KrisFlyer members can now shop at any Kalyan Jewellers store across India, and for every INR 100 spent, they will earn one KrisFlyer mile, credited directly to their account. They can then redeem these reward points when they travel – be it for flight tickets or cabin upgrades

Kalyan Jewellers has also launched a special promotional offer where PPS Club and KrisFlyer members can enjoy up to INR 8000 off on selected jewellery purchases till 30 June 2022.

On diamond jewellery spends upwards of INR 1 lakh, KrisFlyer members receive a discount of INR 8000 and a minimum of 1000 miles, and on gold jewellery spends upwards of INR 1.5 lakh, they receive a discount of INR 5000 and a minimum of 1500 miles. Terms and conditions will apply.

Commenting on the partnership, Mr Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “At Kalyan Jewellers, we are committed to ensuring that our customers are able to maximise the value of all their purchases. We are therefore pleased to announce our partnership with KrisFlyer, the lifestyle rewards programme of Singapore Airlines. KrisFlyer members will be able to avail some exciting offers and benefits as well as earn additional miles on their transactions at Kalyan Jewellers. We are positive that our customers will welcome this opportunity.”

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Mr Sy Yen Chen, General Manager India, Singapore Airlines said, “KrisFlyer has evolved from an airline loyalty programme to a lifestyle-centric rewards programme that unlocks an entire universe of benefits for our customers. This partnership with a brand that is as iconic and trusted as Kalyan Jewellers, gives our members a new avenue to earn miles even when they are not flying with us. We are very pleased and proud to have collaborated with Kalyan Jewellers in what is surely going to be a very successful partnership.”