The campaign has two 60-second films that celebrate all life advisors and bank relationship managers who

are helping millions to secure their families’ future and achieve their financial goals.

Mumbai, 11 th July 2023: Kotak
Mahindra Life Insurance Company
Ltd (Kotak Life) today announced
the launch of its latest campaign,

AdvisorsForLife. The campaign has

two digital films that celebrate the Life Advisors (LAs) and Bank Relationship Managers (RMs) who tirelessly serve customers and
support the Company’s brand promise of ‘Hum Hain…Hamesha’. The campaign intends to reinforce the public perception of life
insurance category’s frontline team members, inspiring them to keep up their crucial role in ensuring the financial protection of the nation.
The campaign positions the LAs and RMs as the real life heroes who are silently helping millions to secure their families’ future and achieve their financial goals. The films will run on digital and social media platforms, including YouTube, Facebook, Instagram and LinkedIn.
Subhasis Ghosh, Joint President & Head – Institutional Business, Marketing & Alliances, Kotak Mahindra Life
Insurance Company said, “Life Advisors and Relationship Managers are usually the first point of contact that
life insurance companies have with consumers. Often, the significant role played by them in converting
prospects to customers, securing customers’ future and serving them throughout the duration of their
policies, goes unnoticed. With this campaign, Kotak Life intends to shed light on these individuals’ invaluable
contributions and pay tribute to all the frontline team members of the entire life insurance category who are
the real heroes of our industry.”