India’s leading Revenue Based Financing platform, Klub raises funds from Northern Arc Capital


Klub has raised a debt financing round by Northern Arc Capital, to scale its embedded financing offering for e-commerce merchants, to provide flexible growth capital. 

India’s digital D2C/e-commerce ecosystem presents an opportunity of over $100 bn by 2025, yet merchants are often constrained by timely access to flexible capital options. To solve this, Klub has partnered with India’s leading e-commerce platforms to provide seamless access to flexible capital for the 200,000+ SMEs across these platforms. Merchants on online marketplaces will now be able to access Klub’s financing options either directly on the platforms they sell on or via their preferred payment gateways, and logistics partners. 

Speaking about the funding, Sudharsan Venkatakrishnan, Vice President, Klub said, Klub’s embedded financing solution helps merchants on our partner marketplaces get easy access to capital without leaving the marketplace ecosystem. We are excited to partner with Northern Arc to offer this compelling solution to our rapidly growing customer base.”

Commenting on their recent investment in Klub, Bama Balakrishnan, COO, Northern Arc Capital, stated, Northern Arc has always believed in partnering with pioneering companies like Klub that disrupt the existing ecosystem, at an early stage. Our ability to understand the potential and risks of underlying sectors and markets helps us underwrite these institutions and provide them with suitable products through their lifecycle.

After the funding, Klub is on track to scale its embedded platform offering by 20x and support digital SMEs with growth capital ranging from ₹2 lakhs to ₹30 crores.  The company recently raised $20 mn in one of the largest seed rounds in India and has grown 18x over the last year.