JOHNNIE WALKER ANNOUNCES FIFTH RELEASE IN JOHNNIE WALKER BLUE LABEL GHOST AND RARE SERIES WITH EXCLUSIVE NFT DROP

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New Scotch celebrates the well-known Glasgow distillery of Port Dundas, launching with the discharge of 75 restricted version Johnnie Walker Blue Label Ghost and Rare out there on BlockBar.com

NEW YORK, Sept. 1, 2022 /PRNewswire/ — Johnnie Walker, the world’s primary Scotch Whisky1 , is happy to supply whisky lovers the chance to personal a particularly restricted version Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set. To deliver the Master Set to collectors globally, Johnnie Walker companions with BlockBar.com (the world’s first direct to client NFT market for luxurious wine and spirits) and Vayner3 (the Web3 consultancy beneath the umbrella VaynerX, based by serial entrepreneur Gary Vaynerchuk).

Experience the complete interactive Multichannel News Release right here: https://www.multivu.com/players/English/9084151-johnnie-walker-blue-label-ghost-and-rare-series-with-exclusive-nft-drop/

The restricted version Johnnie Walker Ghost and Rare collection is crafted utilizing irreplaceable “ghost” whiskies and different extremely uncommon expressions from the unparalleled Johnnie Walker reserves used to create the award-winning Johnnie Walker Blue Label. This newest launch explores the character of remarkable and uncommon whiskies from one in all world’s most well-known Grain Whisky distilleries, the Glasgow “ghost” distillery of Port Dundas.

This famend distillery, nestled on the banks of the Forth and Clyde Canal, shipped its distinct scotch from Glasgow to ports internationally for almost 200 years. Built in 1811, Port Dundas turned a whisky mixing powerhouse identified for its distinctive candy and delicate grain character earlier than it closed in 2010.

In commemoration of the fifth installment and first Johnnie Walker Blue Label Ghost and Rare launch from Master Blender Emma Walker, collectors can safe 1 of 75 restricted version Ghost and Rare Port Dundas Master Sets solely out there on BlockBar.com. The Master Sets function a bodily 1L bottle with signature by Emma Walker; the NFT bottle (digital model of the bottle); a novel digital artwork piece by award-winning generative AI artist and photographer, Ivona Tau; and entry to an unique digital storytelling expertise with Emma Walker and Ivona Tau the place they may share their inspiration behind their respective masterpieces. Those who burn their NFT may have precedence entry to the subsequent Diageo drop on BlockBar.com. 

Ivona’s NFT artwork on this Master Set attracts inspiration from the important component and power of nature, water, and builds upon her “Under the Waves” mission. Her course of consisted of a number of phases of AI to create 75 distinctive NFTs that seize the juxtaposition between the fixed circulation of water and the water tamed inside every bottle of Ghost and Rare Port Dundas. Each of the 75 NFTs will differ, making them as uncommon because the whisky itself.

Ivona Tau says: “It’s incredible to see global brands like Johnnie Walker investing in digital creators to bring visibility to our work. I am proud to have had the opportunity to collaborate with Johnnie Walker and share my artistic vision of this limited-edition whisky release with communities in Web3.”  

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The unique Johnnie Walker Blue Label Ghost and Rare Master Sets are a celebration of Port Dundas’ legacy, the unimaginable craftsmanship of Johnnie Walker Master Blender Emma Walker and the Web3 cultural revolution.

The Johnnie Walker staff of skilled whisky makers, led by Johnnie Walker Master Blender Emma Walker, handpicked essentially the most distinctive expressions of maturing whisky from Port Dundas for this new restricted version. Walker selected a small variety of distinctive, aged whiskies from the Johnnie Walker reserves, all matured in two completely different wooden sorts so as to add depth and layers to the mix. Ghost and Rare Port Dundas contains a contact of creamy vanilla notes from whiskies aged in second fill American oak casks and refined wooden spice from scotch matured in first fill extremely charred American oak casks.

“Port Dundas was, in its day, one of the finest Grain Whisky distilleries in the world and the rare expressions that we have chosen from our reserves are some of the most distinctive it has ever produced. Their slow maturation allows the sweet and delicate Grain character to blossom,” Emma says. “These rare whiskies highlight the distillery character of Port Dundas, perfectly showcasing the wonderful depth of flavor that this Grain Whisky brings to Johnnie Walker Blue Label. It’s incredible character inspired us to create something truly extraordinary that pays proper tribute to the whisky makers of this storied Glasgow distillery.”

To complement the aromatic wooden spice character of Port Dundas, Emma and her staff hand-selected two different “ghost” whiskies from the distilleries of Cambus and Brora[2] earlier than combining these with different very uncommon scotch from 5 iconic distilleries. Creamy, wooden notes from Port Dundas embrace the vanilla and gentle smoke from the “ghost” whiskies of Cambus and unique shares of Brora. Other very uncommon whiskies from Cameronbridge and Glenkinchie reveal notes of spiced apples alongside Clynelish, Dailuaine and Auchroisk, bringing aromas of peaches and berries.

This unique NFT alternative follows the profitable Web3 campaigns for the launch of Johnnie Walker Masters of Flavour 48-Year-Old and the Johnnie Walker VeeFriends Gift Goat collaboration earlier this yr.

In celebration of the pioneering achievements of Emma Walker and Ivona Tau, Johnnie Walker is creating extra alternatives for girls to attain their objectives with a devoted business grant by IFundWomen – the go-to funding market for women-owned companies. IFundWomen is an ongoing accomplice within the Johnnie Walker ‘First Strides’ initiative, which goals to have a good time and allow folks and organizations shifting tradition ahead.

“For our second NFT release, we chose to create the Ghost and Rare Port Dundas Master Set because it allows us to take the consumer into the Johnnie Walker world, beyond the tasting of whisky, and explore our iconic, rare reserves,” says Sophie Kelly, Senior Vice President of Whiskies, DIAGEO North America. “As a leader in whisky innovation and a champion of collective progress, Johnnie Walker will continue to foster meaningful relationships with consumers by championing the creators and community leaders in Web3. Stay tuned for more exciting collaborations on the horizon.”

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“BlockBar unlocks exclusive access to some of the scarcest liquids in the world and we’re proud to be partnering with one of the most iconic whisky brands for the launch of its Johnnie Walker Blue Label Ghost and Rare Port Dundas,” says Dov Falic, BlockBar co-founder & CEO. “One of our missions at BlockBar is to support women in wine, spirits and web3 so we’re also delighted to support IFundWomen through this collaboration.”

“We are thrilled to partner with Johnnie Walker and the broader Diageo portfolio, as the company continues their journey in Web3, focusing on empowering creators and building exclusive community experiences that speak to their heritage, craftsmanship, and authenticity,” mentioned Avery Akkineni, President of Vayner3. “The latest Johnnie Walker Ghost and Rare x Ivona Tau collaborative launch on Blockbar.com will be an opportunity to deliver new and exciting experiences for both spirit collectors and the Web3 community.”

The 75 restricted version Ghost and Rare Port Dundas Master Sets will drop on BlockBar.com at 10AM ET on Friday, September 9. The NFT priced at $775 USD (approx. 0.51 ETH) could also be bought from BlockBar.com with ETH or bank card. At 10AM, the primary customers to order the bottle will then have 10 minutes to checkout. Users who efficiently try will obtain an NFT (digital model) representing a proof of authenticity and possession of the bodily bottle, which is saved with BlockBar till the bottle proprietor is able to “burn” the NFT to redeem. Bottle homeowners can reward or resell this NFT on the BlockBar.com market.

Notes to Editors:

About Johnnie Walker Blue Label

Johnnie Walker Blue Label is a outstanding Scotch Whisky, crafted by our small staff of skilled blenders, who’ve devoted their lives to the pursuit of excellence. Led by Master Blender Emma Walker, they handpick the rarest whiskies from throughout the 4 corners of Scotland together with some irreplaceable whiskies from distilleries lengthy since closed.

Only 1 in 10,000 casks in our unparalleled reserves of over 10 million maturing Scotch whiskies has the richness and character required to intricately craft Johnnie Walker Blue Label. Inside each bottle of Johnnie Walker Blue Label is a velvety easy and vibrant Scotch Whisky with layers of fruit, spice and smoky flavours.   

About Johnnie Walker

Johnnie Walker is the world’s primary Scotch Whisky model, loved by folks in over 180 nations all over the world. Since the time of its founder, John Walker, those that mix its whiskies have pursued taste and high quality above else.

Six generations of expert Master Blenders have pioneered and crafted daring new flavors which have reworked a small Scottish grocery retailer business, based in 1820, into a global whisky business promoting fashionable, genuine, and iconic blends.

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Today’s vary of award-winning whiskies contains Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for almost 19 million instances bought yearly (IWSR, 2019), making Johnnie Walker the most well-liked Scotch Whisky model on the earth.

About Diageo North America

Diageo is a world chief in beverage alcohol with an excellent assortment of manufacturers together with Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on each the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their merchandise are bought in additional than 180 nations all over the world.

For extra details about Diageo, their folks, manufacturers, and efficiency, go to www.diageo.com. Visit Diageo’s international accountable ingesting useful resource, www.DRINKiQ.com, for info, initiatives, and methods to share finest follow. Follow at Twitter and Instagram for information and details about Diageo North America: @Diageo_NA.

About BlockBar

www.BlockBar.com

Founded in October 2021, BlockBar sells NFTs straight from luxurious wines and spirits manufacturers. Each NFT corresponds to an precise bodily bottle, unique to BlockBar, out there to buy with ETH, bank card or wire switch. Owners can resell, accumulate, reward, or at any level «burn» their NFT in alternate for the bodily bottle, shipped from BlockBar’s safe facility in Singapore with 24/7 safety, movement sensors, and temperature management. BlockBar solely companions straight with model homeowners together with LVMH, Diageo, Bacardi, Pernod Ricard, Sazerac, William Grant & Sons and extra, and doesn’t take collections from third events or collectors. BlockBar is democratizing entry to luxurious wines and spirits permitting anybody, anyplace on the earth to take part, while providing bottle homeowners storage, insurance and a market to re-sell their bottles bought on BlockBar’s platform. BlockBar’s proprietary good contracts confirm authenticity tracing each transaction straight again to the partnering model, and its partnership with prime cyber- and crypto-security corporations ensures that transactions are totally protected and clear.     

About Vayner3

Vayner3 is a consultancy beneath the umbrella of VaynerX solely targeted on guiding the world’s main enterprises and mental property homeowners within the subsequent iteration of client conduct, and navigating the ground-breaking and ever-evolving world of Web3. For extra info, you may go to: www.vayner3.com.

1 IWSR 2021

2 While a brand new, trendy distillery has just lately opened on the location of the previous Brora distillery and is known as Brora, the whiskies it would – in time – produce will probably be very completely different to these laid down many years in the past within the unique Brora Distillery that closed its doorways in 1983.

 





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