Jockey continues to lead and push boundaries in the Premium Innerwear segment


Jockey’s latest campaign, ‘Luxury by design,’ demonstrates the brand’s unparalleled understanding of the men’s
innerwear category and celebrates its wide product offering in the premium segment.
Bengaluru, July 26, 2022:  Page Industries, India’s leading apparel manufacturer and the exclusive
licensee of Jockey remains committed to leaving no stone unturned in highlighting the innerwear
product portfolio to its customers. Today, the brand unveiled its latest campaign ‘Luxury by Design’
across Digital and Outdoor medium to showcase the range of Premium Innerwear collection for
As a brand, Jockey strives to understand demand by continuously gaining consumer insights,
anticipating what influences consumer purchasing decisions, keeping track of the shifting market
trends, and consistently evolving the product portfolio. Jockey’s Premium Innerwear category is
imbued with exceptional elegance and comfort, designed using the world’s best fabrics that are
comfortable, breathable, and long-lasting.
Jockey has always had an extensive range of Men’s Innerwear offering various fabrics for years now.
From 100% Super Combed Cotton to some of the World’s best fabrics including Supima Cotton,
Micro Modal, Microfibre, Lyocell, and Tactel, Jockey has it all. While many new entrants in the
market in the recent times have introduced speciality fabrics as an offering, they all seem to be a
sub-set of Jockey’s product portfolio. Each offering from the Jockey range is an ideal fusion of
comfort and performance, representing fashion and usefulness.
Talking about Jockey’s Premium Innerwear Category, Karthik Yathindra, Chief Marketing Officer,
Jockey India, said, “We’ve operated in the premium innerwear segment for men since the launch of
the brand in India. Over the years, our product offering has evolved beyond cotton to include in our
range speciality fabrics that offer unmatched comfort and performance. It is heartening to see the
acceptance of these speciality products from retailers and consumers alike. Jockey today has
become synonymous with the most comfortable innerwear a consumer can get, and this not just
makes us proud of our achievements but also drives us to invest further in product innovation and
design. The premium innerwear category for men stands for the best of materials and master-
craftsmanship, and we are confident that the demand this offering will continue to be on an upward
trajectory from across markets.”
“Our latest campaign highlights the importance of the category to the overall brand and how Jockey
remains committed to offering the best product to all its consumers. The marketing and creative
agency teams have curated a stunning campaign that spans across social, digital, OTT and Outdoor
mediums.”, Karthik added.
Jockey’s premium innerwear category for men is available at all Jockey Exclusive Stores,
Amazon, Myntra, Flipkart, Shopper Stop, Lifestyle and other key multi-branded retail outlets across
the country.

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