IMBesharam invests in Sangya Project to deliver on its Make in India promise


  • Seed fund to be used to manufacture pleasure merchandise in India
  • This will likely be India’s first pleasure merchandise manufacturing plant
  • India’s intercourse toy market touted to be US$ 1.6 billion

MUMBAI, India, Sept. 22, 2022 /PRNewswire/ — Homegrown sex-tech startup Sangya Project has acquired seed funding from India’s main on-line grownup retailer, IMBesharam, to manufacture pleasure merchandise in India. As of September 2022, Sangya Project is the primary and solely model to manufacture intercourse toys in India and will likely be manufacturing Sangya S6 Strap On, the S6 Dildo, the Omega Series of butt plugs, and extra.

With plans to elevate their manufacturing capabilities and broaden the sex-tech trade in the nation, IMBesharam’s funding in Sangya Project will flip their dream of ‘Made in India‘ vibrators & toys into actuality. The collaboration may even contain making sexual wellness extra inexpensive throughout the nation and pushing for higher accessibility of intercourse training and sexual consciousness past metros by creating digital sex-tech for Indians.

Commenting on the funding, Raj Armani, Co-Founder & COO – IMBesharam, stated, “We have been espousing ‘Made in India‘ pleasure products since 2020. When Sangya Project took the lead in setting up India’s first pleasure products manufacturing unit, we saw it as a right fit to be associated with them.” He additional added, “The market size of pleasure products in India is upwards of $1.6 billion and is growing at a CAGR of over 26%. However more than 90% of this potential has not been capitalized due to various factors. Ease of availability, access and visibility pan India and the high cost of imported products had been an impediment but now with pleasure products manufactured in India, Sangya Project will be the game changing catalyst.”

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Founded by a queer and poly household in 2020, Sangya Project started its journey as a digital platform for instructional content material and private tales round intercourse, sexuality, relationships, cyber security and psychological well being, and shortly ventured into the pleasure trade. Speaking in regards to the funding, Shweta Sangtani, Co-Founder & Chief Business Officer, Sangya Projects stated, “Though the Indian market has immense potential for pleasure products, there has been no manufacturing facility of pleasure products in the country. India has been importing pleasure products because of which the retail cost increases. Another aspect of the imported pleasure products is that they are not made for Indian bodies. Based on the feedback we received from our customers, we decided that it would be more appropriate if these products were made in India, for Indians.”

According to IMBesharam statistics, whereas Mumbai, Bengaluru, Delhi and Pune are the highest cities utilizing pleasure merchandise, the quickest rising markets are Chandigarh, Cochin, Goa, Bhopal and Surat. As per information collated from the web site and different gamers in the market, 54% ladies buy pleasure merchandise in contrast to 46% of males. 

About IMBesharam

Besharam, an XBIZ award winner, is India’s favourite grownup retailer for 9 years now, showcasing over 120 manufacturers and over 2000 distinctive merchandise on the premium buying vacation spot With over 1,000,000 orders delivered in India and over 6000 in the Middle East, 15,000+ optimistic critiques on-line, over 250,000 followers and followers on its social media channels it’s also probably the most talked about Adult Brand featured in over 120 media articles and options together with Maxim, Cosmopolitan, MansWorld, Yourstory, TechInAsia, Yahoo, Times of India, Economic Times, Zee News, Star TV, XBIZ, EAN, Entrepreneur, VICE and lots of many extra. We are an Indo-American firm primarily based in Atlanta, USA 🇺🇸  with 36 workforce members throughout Ukraine 🇺🇦, Poland 🇵🇱, Spain 🇪🇸 , India 🇮🇳 and Thailand 🇹🇭. Founded by Indian born, US residents – Raj Armani & Salim Rajan, with over 45 years mixed business expertise.

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Sangya Project

Founded in 2020 by a queer and poly household, Sangya Project is a pleasure retailer and educative house centered on destigmatising widespread perceptions of intercourse and sexuality, and has since grown into India’s first SexTech producer.

Through pleasure merchandise manufactured in India for Indians, and community-driven intercourse ed that prioritises lived realities over cultural stereotypes, Sangya Project goals to diversify and broaden the language and mindsets round intercourse, pleasure and autonomy to construct empowered people and push for higher accessibility in healthcare and coverage.

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