HH Global continues our success in the Beverages industry, having been awarded a multi-year contract with industry giant Bacardi.

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LONDON, Sept. 21, 2022 /PRNewswire/ — With a formidable portfolio of over 200 manufacturers, Bacardi is considered one of the largest, family-owned spirits firms in the world, who try to place the shopper at the coronary heart of their business. Given Bacardi’s international scale and vital progress forecasts for FY23, HH Global is delighted to announce the award of a multi-year contract, to handle the procurement of their point-of-sale supplies and the pre-fill of those items throughout Western Europe. This award builds on our present partnership with Bacardi in the Americas, and additional will increase our rising foothold in the Beverages industry. 

The spirits class has been quickly evolving in current years, with the premiumization of alcoholic drinks and the vital enhance in RTD (able to drink) alcohol, popularized throughout the pandemic, driving vital progress inside the sector. Therefore, huge title manufacturers in the industry, equivalent to Bacardi, are searching for a procurement accomplice who’ve a full and complete understanding of the industry and may leverage these insights and assist them flip advertising spend into measurable progress.  

As a part of the settlement, Bacardi may have full entry to HH Global’s proprietary know-how suite, permitting them to streamline service supply, drive vital consumer ROI and enhance their working effectivity. Our know-how platforms give our purchasers a holistic view of their advertising spend, permitting them to higher monitor and measure efficiency, enabling steady enchancment throughout all channels and all markets. To learn extra about how our know-how has helped rework manufacturers’ advertising methods please click on right here

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Polina Kropacheva, Procurement Category Director, Point of Sale Materials at Bacardi stated: “HH Global and Bacardi are already creating a big impact in multiple markets across the globe. They have consistently delivered incredible activations across our markets and have their finger on the pulse when it comes to trends and understanding the nuances and speed to market required in our industry. This is an exciting time of growth for both our businesses so I look forward to witnessing the innovations we will bring to the market.”

Michael Keen, Regional CEO EIMEA stated: “This is an exciting time of change, diversification, and growth for HH Global, so this partnership couldn’t have come at a better moment. I’m delighted that Bacardi recognized the value that our global presence and knowledge of their sector can unlock. This is the latest example of our ability to extend existing client partnerships in a way that delivers clear value and fresh benefits to their marketing activation. This win is a result of close collaboration, both with the clients at Bacardi, and also with our own regional teams. The talent and dedication we’re applying to the implementation of these services assures me that this partnership will be a great mutual success.”

About HH Global 

HH Global is a tech-enabled, inventive manufacturing and procurement accomplice that delivers huge impression for giant concepts throughout the globe. With +4,500 specialists in each market and a thirty-year monitor file of success, we assist the largest manufacturers on the planet obtain stronger, extra sustainable progress. Across each channel. At the velocity of recent business. With an unmatched provide chain, a rising suite of tech instruments and knowledge insights—we make our purchasers’ good concepts unmissable all over the place. 

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