Bengaluru, October 20, 2026: Heineken 0.0 brought together more than 400 Formula 1® fans in Bengaluru for The Ultimate Race Legend Meet, featuring two-time Formula 1® World Champion Mika Häkkinen. The event aimed to celebrate the growing Formula 1® fan community in India.
The gathering, held at Phoenix Mall of Asia, included interactive experiences, fan activities, and opportunities for enthusiasts to connect. Häkkinen and actor Arjun Kapoor arrived as part of a supercar convoy that travelled through the city before a staged reveal on site.
Fireside chat with Mika Häkkinen
The evening’s highlight was a fireside conversation with Häkkinen, who discussed his racing career, the evolution of Formula 1® fandom globally, and the increasing passion among Indian fans. Select attendees participated in an exclusive meet-and-greet and photo session with the racing legend.
Heineken 0.0’s fan engagement initiatives
Vikram Bahl, Chief Marketing Officer of United Breweries Ltd, said the growth of Formula 1® in India reflects the enthusiasm of a rapidly expanding fan base. “Through Heineken® 0.0 Ultimate Race Fans Mixers and Fanparks, we wanted to create opportunities for fans to celebrate their love for the sport, engage with fellow enthusiasts and be part of the vibrant community developing around F1®. Bringing one of the sport’s most celebrated champions, Mika Häkkinen, closer to fans in Bengaluru made the experience even more special,” Bahl said.
About United Breweries Limited
United Breweries Limited, headquartered in Bengaluru and part of the HEINEKEN Company, is India’s largest beer manufacturer. Its portfolio includes brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Heineken® Original, Heineken® Silver, Amstel Grande, and Heineken® 0.0, as well as packaged drinking water and soda.
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