FullThrottle Appoints Advertising Industry Leader Joy Baer

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PHILADELPHIA, Oct. 28, 2022 (GLOBE NEWSWIRE) — FullThrottle, an end-to-end privacy-compliant first-party information platform that helps entrepreneurs determine and goal audiences and measure outcomes, as we speak introduced the appointment of Joy Baer to the corporate’s board of administrators. Bringing greater than three many years of management in advert tech and first-party information, Baer will present helpful counsel as FullThrottle drives adoption of its complete first-party information platform. Baer beforehand held government roles at Strata and FreeWheel, a Comcast Company, the place she set excessive requirements for know-how improvement and income progress.

Joy Baer joins FullThrottle’s board of administrators following her tenure as basic supervisor of FreeWheel Advertisers, the place she oversaw the event of the business’s most superior media shopping for and promoting platforms. She beforehand served as Chief Operating Officer after which president of Strata, establishing strategic partnerships in an effort to drive consumer, income and know-how progress. In 2004, Baer based SpotBuySpot, a know-how firm supporting enterprise-scale software program initiatives for Fortune 500 media firms. Following 4 years of annual EBITDA progress of greater than 100%, SpotBuySpot was acquired by Comcast in 2007.

“We are thrilled to welcome Joy Baer to FullThrottle’s board of directors,” mentioned David Regn, Chief Executive Officer at FullThrottle. “Joy’s track record in guiding media and advertising companies to sustained revenue growth and technology innovation is unmatched in our industry, and she is a perfect fit for our organization’s leadership as we work to scale FullThrottle’s exceptional first-party data platform.”

FullThrottle provides an end-to-end platform that permits manufacturers and media firms to plan and execute efficient advertising campaigns based mostly on first-party information and synthetic intelligence. FullThrottle lately introduced the rent of 5 key government leaders, accelerating the corporate’s progress and charting a path in direction of market management.

“I am very impressed with FullThrottle’s data platform and its superior ability to help brands, agencies and media companies solve for the challenges surrounding first-party data generation and activation.” mentioned Joy Baer. “I am honored to be joining their board and look forward to working with the rest of FullThrottle’s board and leadership team to accelerate growth within this vibrant and dynamic market.”

About FullThrottle

FullThrottle is an end-to-end, first-party information platform that facilitates identification, advertising, and measurement of audiences throughout all mediums. Powered by Advanced AI, FullThrottle customizes data-driven retail options for companies, media firms, and types. For extra info, go to https://www.fullthrottle.ai/.

Contact:

Alexandra Levy
Alex@siliconalley-media.com

 



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