FullThrottle Announces Launch of Audience Flume to Offer

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PHILADELPHIA, Oct. 06, 2022 (GLOBE NEWSWIRE) — FullThrottle Technologies, LLC, an end-to-end privacy-compliant first-party information platform that helps entrepreneurs determine and goal audiences and measure outcomes, at this time introduced the launch of Audience Flume, an open, API-based first-party information answer. An progressive advert tech answer for the longer term of the open internet, Audience Flume permits any model, company or media associate to function FullThrottle know-how to energy their very own trendy first-party addressability answer.

As main tech firms like Apple and Google section out their assist for third-party cookies, manufacturers and advertisers should depend on first-party information sources and supporting applied sciences so as to guarantee efficient concentrating on and measurement. FullThrottle’s new API-based answer permits organizations to generate novel first-party information, create audiences and set up downstream processes on high of an open addressability framework, constructed to achieve a cookieless advertising and marketing surroundings. Brand and company customers can simply question their first-party household-level information units from FullThrottle, push these audiences to their community of media and measurement platforms, and deploy knowledgeable high-quality, privacy-compliant marketing campaign techniques together with concentrating on, measurement and attribution.

“As many media and advertising companies move towards walled gardens and incompatibility, FullThrottle has made the conscious decision to lead the industry instead towards open resources and interoperability,” stated Amol Waishampayan, chief product officer at FullThrottle. “Audience Flume will provide all interested users with access to exceptional first-party data resources, making it possible for brands and agencies to improve the performance of their marketing campaigns even as third-party data sources lose their effectiveness. We believe that open-source data and technology will play an essential role in the next generation of ad tech solutions.”

FullThrottle’s open-source, first-party information assets allow democratic entry to a significant useful resource for concentrating on and measurement of multichannel promoting campaigns. According to the State of Data Report 2022 from the Interactive Advertising Bureau and Ipsos, lower than half (45%) of publishers are amassing sufficient first-party information for viewers advertising and marketing. Audience Flume, a totally clear and open useful resource for advertisers and media companions alike, will enable firms with inadequate first-party assets to bridge the hole within the transition away from third-party cookies.

About FullThrottle

FullThrottle is an end-to-end, first occasion information platform that facilitates identification, advertising and marketing, and measurement of audiences throughout all mediums. Powered by Advanced AI, FullThrottle customizes data-driven retail options for businesses, media firms, and types. For extra info, go to https://www.fullthrottle.ai/.

Contact

SiliconAlleyMedia for FullThrottle
Alexandra Levy
alex@siliconalley-media.com



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