26 April, 2022, New Delhi: FITTR is a judgement-free space that helps individuals to get transformed and achieve their dream physique. In line with this vision, one of the world’s largest online fitness & nutrition community with more than 4 million + members and over 600+ expert coaches and nutritionist launched its flagship Transformation Challenge (TC) in the year 2015. This year January being its 15th edition, the campaign has become to be bigger, better, and stronger with over 24000+ individuals participating across 7 categories from across the globe.
One of its kinds unique and inclusive challenge, the TC15 not only rewards men and women winning the challenge in individual categories, but encourages families, seniors, couples / partners and even specially-abled individuals to take up the challenge, begin their transformation journey and get rewarded for their effort. The winners of TC15 were felicitated by Jitendra Chouksey, Founder & CEO, Fittr and Fitness enthusiast and Bollywood celebrity Vidyut Jamwal today at a virtual event.
On the occasion Jitendra Chouksey, Founder & CEO, Fittr said that “FITTR’s mission is to reach out to 50 million people and make them fit, create jobs in the fitness industry, teach people how easy it is to stay fit and move together as a Wolfpack. The concept of the transformation challenge was born from our vision, and we are extremely elated at the overwhelming response that the Challenge has received so far. I would like to congratulate all the winners and the participants who prioritised their health and worked hard towards achieving their fitness goals. Health and fitness deserve its rightful place in an individual’s life and the diversity of winners across categories proves that no challenge is hard enough. For us, TC is a way of extending hope for all, hope of building a stronger, fitter, and healthier world.”
Being an avid fitness enthusiast, Bollywood celebrity Vidyut Jamwal stated, “I firmly believe that fitness is a way of life and my association with FITTR is simply an extension of my ideology. I consider myself fortunate to have gotten a chance to see these stories of will, grit, passion, and hard work so closely and be part of the Transformation Challenge. FITTR is challenging norms and stereotypes, helping people change their mindset towards fitness and realise their strength.”
Taking note from the study conducted with the participants, this year saw participation by over 24000 people from across the globe, in a variety of categories including individual, partner, senior citizen, family and specially abled. FITTR’s app helped more than 60 percent challengers to make their own nutrition and workout plans, while 40 percent used a FITTR Coach or personal trainer to stay on track throughout their 12 week journey.
The challengers were motivated to lose fat, gain muscle mass and feel confident. By inculcating a fitness regime and following quantified nutrition meal plans, they could also witness improvements in lifestyle disorders such as PCOS, diabetes, hypertension etc.