Edelweiss Asset Management launches ‘eInvest’


 Edelweiss Asset Management has announced the launch of eInvest a mutual fund mobile app for investors for a smooth investing experience. eInvest is an easy-to-use app that will help investors perform all financial transactions on the go. This app will bring a transformational change in the way mutual fund investors manage their day-to-day operations. 

Technology has radically changed every financial services sector and mutual fund is no exception. The rapid adoption of digital technology coupled with the smartphone boom has helped many mutual fund companies target investors, especially next-gen investors, in their wealth creation journey digitally.  

Launching the app, Radhika Gupta, CEO of Edelweiss Asset Management, said, “People are getting inclined towards investing in mutual funds more confidently than they were 10 years ago. Technology has made it possible to take the industry to the next level. As we embark upon our digital transformation journey our mobile app launch is another step in that journey. The app is designed is to bring greater convenience for mutual fund investors to access their investment from anywhere at any time with speed and ease.”

Online transactions in mutual funds are gaining popularity and investors can invest in mutual funds through digital wallets. Through this app, one can make instant investment and in case of any emergency, the investor can redeem the same amount seamlessly. The app will provide easy access to SIP investments, fund information for investors to weigh, understand and ascertain a good option of investment available to them.  Investors can learn more about the app and download the Android and IOS versions of the App from Play Store and App Store, respectively.