• DAZN Group at this time declares acquisition of ELEVEN Sports and Team Whistle
  • Deal accelerates DAZN’s international progress ambitions and diversification technique
  • Acquisition propels DAZN to largest holder of European sports activities rights
  • Expands capabilities in dwell sports activities streaming sector, introducing DAZN to new markets

LONDON, Sept. 27, 2022 /PRNewswire/ — DAZN Group, a number one international sports activities platform, has at this time introduced an settlement to amass the ELEVEN Group’s international sports activities media companies. The deal expands DAZN’s capabilities within the dwell sports activities streaming sector and establishes DAZN as a worldwide chief on this quickly evolving area. The advantages are threefold.

New and expanded territories. The transaction, when accomplished, will propel DAZN to turn out to be the broadcaster of high soccer leagues in Portugal and Belgium, two enthusiastic European footballing nations. ELEVEN Group’s companies can even complement DAZN’s present market-leading positions in Italy, DACH and Spain, the place DAZN holds high tier home soccer rights. ELEVEN additionally has a presence in Taiwan and different Southeast Asian markets, giving DAZN a larger foothold within the area the place it has a market main business in Japan.

This geographical growth provides DAZN entry to new audiences because it builds out its international platform and turns into a one-stop store for all the pieces a sports activities fan desires – a spot for them to entry the biggest library of dwell and on-demand content material, evaluation, highlights, merchandise, ticketing, gaming, and betting. It strengthens the business and drives economies of scale.

New income stream in social media. The acquisition of Team Whistle, the ELEVEN-owned media business, will allow DAZN to succeed in youthful audiences, diversify and develop its fan engagement capabilities, and maximise the worth of DAZN’s rights portfolio. Team Whistle is ranked throughout the high ten US media sports activities properties on ComScore with over 700 million followers throughout its channels, and a rising distribution community that generates round 5 billion views per 30 days throughout social platforms. Combining the complementary business of Team Whistle with DAZN’s content material rights creates a robust proposition.

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Expanded soccer rights. The acquisition cements DAZN as a worldwide dwelling of soccer via the combination of ELEVENsports.com and the 40,000 video games it streams annually. Through a strategic relationship, ELEVEN performs a key function in FIFA’s OTT service FIFA+, supporting the manufacturing, supply, and distribution of dwell video games from over 90 FIFA Member Associations. Of be aware, mixed, the businesses will create the world’s greatest portfolio of girls’s soccer content material. ELEVEN boasts ladies’s content material drawn from throughout six confederations, including to DAZN’s spectacular roster of UEFA Women’s Champions League, Liga F in Spain, the English FA Women’s Super League and the Women’s FA Cup, and Japanese WE League, amongst others.

The deal introduces a rising c.$300m a 12 months to DAZN Group’s revenues.

Shay Segev, CEO, DAZN Group, stated: “The acquisition adds scale to our business. It is a big step forward in our mission to be the leading global sports platform. I have a great deal of respect for what Andrea, Marc and the team have achieved and look forward to working with them as we further expand our ambitions. Together we form the strongest and most credible management team in the sector. DAZN has invested in building a revolutionary digital sports platform, where fans can enjoy the full range of interactive sport entertainment. We are looking forward to expanding these capabilities to new markets as well as leveraging ELEVEN’s capabilities in DAZN.” 

Marc Watson, CEO Eleven Group, stated: “We see DAZN as the future of digital sports broadcasting and the ideal home for ELEVEN. Sport is global entertainment and joining with DAZN will be transformative, allowing us to access greater economies of scale and a global platform for our talented team. We couldn’t be more excited about this deal, and I’m really looking forward to working with Shay and the team at DAZN.”

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Kevin Mayer, DAZN Chairman, stated: “This deal marks an acceleration of our strategy to diversify our offerings and leverage our fantastic sports properties and our platform into new markets and business models. Team Whistle is a growing business that has a proven track record in monetising short form content. It will be hugely valuable to DAZN as we look to generate the maximum value from our enviable rights portfolio, creating new formats of content to reach new audiences and generate powerful incremental revenue streams. We look forward to welcoming all our new colleagues.”

Andrea Radrizzani, ELEVEN Founder & Chairman and Owner of Leeds United, stated: “We have developed a successful sports media company in the last six years with ELEVEN, and we’re delighted that this journey continues. The merger will provide greater opportunities as a group to continue to build a global destination for sports fans, which was our mission from day one.”

Upon completion of the deal, Andrea Radrizzani, ELEVEN founder, will be a part of DAZN’s board as an government director, and can assist the DAZN Group’s business growth.

Established in 2015, ELEVEN is a sports activities media vacation spot delivering world-class leisure to followers world wide, broadcasting over 65,000 hours of dwell content material over the previous 12 months. From the world’s greatest sporting occasions to the most effective native sport and award-winning authentic programming – followers take pleasure in a 24/7 providing of the most effective dwell and non-live content material throughout the ELEVEN Group.

As a worldwide, digital sports activities leisure platform, DAZN is quick turning into the each day vacation spot for sports activities followers internationally. DAZN’s ambitions transcend broadcasting. DAZN’s platform is turning into a one-stop-shop for all the pieces a sports activities fan desires. Soon, DAZN prospects will be capable of not solely watch dwell and on-demand sport, however take heed to and examine sport, play video games and wager, purchase sporting NFTs, tickets, and merchandise. 

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The deal is topic to anti-trust evaluation; as such, the completion date stays unknown.

Guggenheim Securities acted as monetary advisor to ELEVEN Group on this transaction.

Cision View authentic content material:https://www.prnewswire.co.uk/news-releases/dazn-accelerates-global-growth-momentum-with-acquisition-of-eleven-group-businesses-301633401.html

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