Dehradun, Uttarakhand, India:
- Shri Ganesh Joshi, Agriculture Minister, Uttarakhand graced the event with his presence
- 20 exemplary farmers were recognized, for enhanced farming productivity by adoption of Good Agricultural Practices (GAPs) under Coca-Cola India’s Fruit Circular Economy Initiative
Coca-Cola India along with Indo-Dutch Horticulture Technologies today hosted a felicitation ceremony in Uttarakhand to applaud and recognize local farmers from the state. Eminent dignitaries Shri Ganesh Joshi, Agriculture Minister, Uttarakhand, along with Mr. Shailesh Bhagoli, Secretary, Agriculture, Uttarakhand, graced the ceremony with their presence.
20 farmers were recognized for the exemplary productivity benchmarks they have been able to achieve by adoption of Good Agricultural Practices (GAPs) in apple farming. It has led to a 5X increase in their productivity, empowering them to enhance their incomes and uplift their livelihoods. Introduced to them by Coca-Cola’s Project ‘Unnati-Apple’, in collaboration with Indo-Dutch Horticulture Technologies, the aim is to increase apple productivity in India, especially in the State of Uttarakhand, by bringing global best practices primarily focusing on ultra-high-density plantation (UHDP), leading to a substantial increase in quality, productivity, and profitability per unit of land, hence significantly increasing farmers income and acting as a catalyst to help India in achieving self-sufficiency in apple production.
Commenting on the ‘Unnati-Apple’ initiative, Hon’ble Chief Minister, Uttarakhand, Pushkar Singh Dhami, said, “In Uttarakhand, there has been a strong emphasis on creating an ‘Atmanirbhar Bharat’, the Indian government’s call for our nation’s economic self-reliance. Coca-Cola India and Indo-Dutch Horticulture Technologies’ joint initiative ‘Apple Unnati’ is helping the state increase apple productivity manifold. Geared towards creating a model of sustainable agriculture and uplifting the lives of farmers, the initiative has successfully empowered the Agri-community in our beautiful state of Uttarakhand. I applaud the efforts of the two organizations and the farmers who have made this a commendable success.”
Project Apple Unnati, launched in 2018 under the flagship sustainable agriculture program of Coca-Cola in India – Fruit Circular Economy, aimed to aid the Indian agri-ecosystem by enhancing farming efficiency, strengthening forward linkages, and building food-processing capacity in the country, addressing challenges of low farm productivity, poor technology adoption and fruit wastage in the horticulture sector. Coca-Cola recognizes farmers to be its true suppliers for key ingredients and values the partnership by focusing on their overall well-being. Along with partners, the company has been working with fruit farmers since 2011, under the flagship project – Unnati, which currently covers 6 fruits – Mango, Apple, Orange, Grapes and Litchi and priority commodities like sugarcane. The program has benefitted 3.5 Lakh farmers so far.
Ms. Devyani Rajya Laxmi Rana, Vice President Public Affairs, Communications and Sustainability, Coca-Cola India & Southwest Asia: “Farmers are the backbone of the Indian horticulture system. We are humbled to play a part in helping them enhance productivity and uplift their livelihoods through ‘Project Apple Unnati’. We are humbled to have been graced by the presence of Shri Ganesh Joshi, Agriculture Minister, Uttarakhand and Mr. Shailesh Bhagoli, Secretary, Agriculture, Uttarakhand, during the farmers’ felicitation ceremony today. Apple Unnati is part of Coca-Cola India’s Fruit Circular Economy Initiative, which extends to fruit farmers across 12 states & 6 fruit varieties in India.”
Mr. Sudhir Chadha, Director, Indo-Dutch Horticulture Technologies, said, “Project Apple Unnati in partnership with Coca-Cola India has enabled thousands of farmers in the state of Uttarakhand. In fact, Coca-Cola India has been one of the first-ever organizations in Uttarakhand to initiate positive interventions in the space of sustainable agriculture. The success of this project is indeed encouraging the youth and we have observed reverse-migration in the state. We thank Coca-Cola India for their continued support and for bringing about this revolution in apple farming.”
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola No Sugar, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country, with Thums Up and Sprite being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment, and many others.
For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com