New Delhi, November 2, 2026: Cellecor Gadgets Limited has announced a partnership with Bollywood actress Kriti Sanon for its latest festive campaign, which highlights the company’s television and washing machine product lines.
The campaign aims to expand Cellecor’s reach among Indian households by showcasing accessible technology and emphasising product value, retail presence, and service support. Two commercials have been produced for the campaign, focusing on key consumer decision points.
Campaign features QLED TVs and washing machines
The television commercial spotlights Cellecor’s QLED technology, 4K picture quality, cinematic sound, and smart connectivity. The washing machine advertisement highlights both product features and the company’s network of service centres, distributors, and retail partners. Both commercials are part of Cellecor’s integrated marketing initiative, ‘Gali Gali Cellecor’, and will be broadcast across multiple platforms.
Brand alignment and statements from leadership
The collaboration is positioned as a reflection of Kriti Sanon’s versatility and Cellecor’s diverse portfolio, which includes electronics and home appliances aimed at evolving consumer needs. Ravi Agarwal, Founder and Managing Director of Cellecor Gadgets Ltd., said the partnership with Kriti Sanon aligns with the company’s goal of making technology accessible and building consumer trust, particularly as it expands in Tier 2 and Tier 3 markets.
Yuvraj Mittall, Managing Director of Adworth Media Pvt. Ltd., described the production process as collaborative, noting the synergy between the brand, talent, and production team. Kriti Sanon stated that she appreciated Cellecor’s focus on making technology accessible to more Indian households and reaching consumers across diverse markets.
Company background and product range
Cellecor Gadgets Limited began its operations in 2012 as M/s Unity Communications, founded by Ravi Agarwal. The company’s product portfolio includes Smart TVs, smart gadgets, wearables, mobile phones, home and kitchen appliances, speakers, neckbands, TWS, soundbars, smartwatches, and washing machines. Cellecor Gadgets Limited is listed on the NSE EMERGE (SME Platform of National Stock Exchange of India Limited) with Scrip Code: CELLECOR.
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